Planning and Optimising Marketing Campaigns

The Chartered Institute of Marketing

How long?

  • online
  • on demand

The Chartered Institute of Marketing

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In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Who should attend

The course has been designed for marketing professionals, business owners and entrepreneurs looking to develop effective marketing campaign planning skills.

About the course

CIM has created this new online course to help you improve the way you plan and implement marketing campaigns. You will gain insights into the campaign planning process, including how to analyse your market position, set campaign objectives, develop a campaign plan, deliver your campaign, monitor performance, optimise your digital channels and evaluate campaign performance.

This flexible course is built around 20 hours of online content, it includes seven core modules, best-practice case studies, articles on the latest marketing insight and a collection of useful marketing guides and templates. You will have full access to course content for twelve months.

Learning outcomes

  • Planning a campaign: How to create a campaign plan, develop customer value propositions and models of communication
  • Situation analysis: How to evaluate both the internal and external marketing environments and create a SWOT analysis
  • Campaign development: How to set campaign objectives, select media channels and assess organisational capabilities
  • Campaign implementation: Tools to support campaign planning and how to gain stakeholder engagement
  • Monitoring campaigns: Forecasting, measuring effectiveness, testing techniques and developing dashboards
  • Campaign evaluation: Identify the key metrics to measure performance and inform future campaign development
  • Digital optimisation: How to improve conversion rates and create a conversion optimisation plan

Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day.

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Planning and Optimising Marketing Campaigns at The Chartered Institute of Marketing

From  GBP 399$565

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.