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Carey Business School

Persuasive Communication

Next dates

May 14—17
3 daysModules info
Baltimore, Maryland, USA
USD 3800
USD 1266 per day


Our success in the business world depends upon our ability to persuade and influence others. We constantly are trying to convince our clients and colleagues to support us, trust us, and believe in us. To achieve our strategic goals, we must develop the mindset of a salesperson and put our persuasive communication skills to work.

In this three-day program, we will explore theories and techniques that underlie the art of persuasive communication. Through experiential activities and exercises, participants will learn how to analyze and respond to audience concerns, use different types of appeals to their advantage, and develop an effective pitch for a product or proposal. Participants will leave the program with new strategies to get others to “buy” or “buy in” to what they are selling.

Who should attend

This program serves individual contributors and managers who want to become more effective at influencing and persuading others. It is especially appropriate for employees and entrepreneurs who regularly pitch ideas, projects, and proposals. Participants in both sales and non-sales roles will find this program directly applicable to their professional endeavors.


Steven D. Cohen is a leading expert on persuasive communication and effective presentation skills. He is an accomplished scholar and dynamic trainer who has brought research-based insights to clients in a wide range of industries. Cohen is well known for helping leaders and professionals speak wi...


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