Who should attend
- Professionals who routinely pitch ideas, projects, and proposals
- Rising managers looking to advance their careers
- Individuals looking to master sales techniques
This program serves individual contributors and managers who want to become more effective at influencing and persuading others. It is especially appropriate for employees and entrepreneurs who regularly pitch ideas, projects, and proposals. Participants in both sales and non-sales roles will find this program directly applicable to their professional endeavors.
About the course
In the business world, everything comes down to the ability to persuade. In order to succeed, your ideas and recommendations must be presented in the most effective way possible. Don't sell your ideas—or yourself—short.
Our Persuasive Communication course will teach you how to convince others to see things your way. Learn how to craft a compelling argument and make a strong case for your point of view. Collaborate with industry peers as you use persuasive techniques to develop a business proposal or product pitch. If you’re a professional who relies on your ability to influence and persuade others, this course is for you.
Steven D. Cohen is a leading expert on persuasive communication and effective presentation skills. He is an accomplished scholar and dynamic trainer who has brought research-based insights to clients in a wide range of industries. Cohen is well known for helping leaders and professionals speak wi...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.