Maximizing Your Influence and Persuasion

Stephen M. Ross School of Business

How long?

  • 4 weeks
  • online

Stephen M. Ross School of Business


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Who should attend

  • Leaders at all levels and functions
  • Employees in customer-facing, boundary-spanning, and cross-functional roles
  • People seeking a unique, sustainable leadership development experience
  • Teams seeking extraordinary results due to enhanced influence

About the course

Being effective at influencing diverse stakeholders is a critical component of being an effective leader. You influence others when you drive change, present your ideas to your superiors or peers, negotiate a deal, or sell your products or services. In many situations, the reach of your formal authority--your job rank and title--is limited. The reach of formal authority is becoming even more limited in contemporary organizations, which are flatter, more cross-functional, and increasingly populated by generations who are less receptive to formal titles.

Consider the following questions:

  • How much influence do you have at work? Do your colleagues, partners, and customers pay attention to your ideas? Can you get things done without relying on formal authority?
  • Would you like to be more effective in influencing a diverse workforce, which is increasingly less responsive to formal authority?
  • Do you need to be more effective in influencing stakeholders beyond your organization: investors, customers, suppliers, distributors, partners, or competitors?
  • Do you need to be more effective at influencing your superiors?

This course will allow you to achieve leadership development in a way that is more effective, less expensive, and automatically leads to organizational improvement. And, because it is in an online format, you can easily make it available to your team or organization so that they, too, can be more effective leaders.


  • Watch, learn, practice, and receive feedback on over 30 evidence-based influence techniques with a unique online simulation.
  • Flexible content delivery allows you to complete the course at your pace and schedule.
  • High-quality learning from your peers through group discussions.
  • Take-away course influence toolkit to develop effective influence habits.
  • Learn from Michigan Ross, #3 Global Provider, Financial Times Open Enrollment, 2020.

Executive Package benefits include:

  • Feedback from Michigan Ross faculty on your applied learning.
  • Engage with Michigan Ross faculty, Maxim Sytch, in a one-hour personalized executive session to gain deeper insights into your assessment results.


This three-week online course features a proprietary simulation developed by renowned Ross faculty, Professor Maxim Sytch. This simulation is designed to give you a robust and highly personalized learning experience. The program also allows you time to reflect on an apply influence techniques.


Learn how to establish authority and validate your ideas, and structure discussion and decision procedures to maximize influence. Understand how to effectively frame your arguments and how to counter unwanted influence.


Deliver persuasive and memorable arguments and learn how to use relational tactics of influence. Build and leverage relationships in the absence of formal authority and navigate stakeholder power in driving initiatives.


Practice applying influence skills in situational challenges, and learn from the best practices of leaders. Navigate the challenges of influence in remote (digitally mediated) interactions and develop skills to practice ethical influence.

Individual Benefits

  • Become a more effective leader within your organization
  • Exert influence in situations when you do not have formal authority
  • Acquire concrete skills to maximize your influence with superiors and peers, as well as customers and external partners
  • Learn how to protect yourself from the unwanted influence of others


Maxim Sytch

Maxim Sytch is an Associate Professor at the Department of Management & Organizations, Stephen M. Ross School of Business, University of Michigan. Previously, he was a lecturer in the Department of Management & Organizations, Kellogg School of Management, Northwestern University. His rese...

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Maximizing Your Influence and Persuasion at Stephen M. Ross School of Business

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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