Paid Digital Marketing Tactics

Alberta School of Business

How long?

  • 7 weeks
  • online

Alberta School of Business

Disclaimer

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Full disclaimer.

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Students from all educational backgrounds welcome.

About the course

Learn how to lever­age cur­rent paid dig­i­tal mar­ket­ing tac­tics and best prac­tices to expand your reach and ulti­mate­ly increase ROI for your orga­ni­za­tion. This course will intro­duce you to the prin­ci­ples of paid tac­tics such as paid social, paid search, dis­play, remar­ket­ing, and video adver­tis­ing. Learn when to use paid tac­tics, how to cre­ate and man­age a paid dig­i­tal mar­ket­ing bud­get, how to grow your con­ver­sion rate, and how to bench­mark your expens­es and bud­get performance.

Experts

Ameet Khabra

Ameet Khabra has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to teach future generations of PPC pros at the university level and design dazzling ca...

Paid Digital Marketing Tactics at Alberta School of Business

From  CAD 595$480

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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