Digital Content Marketing Principles
The Chartered Institute of Marketing
How long?
- 1 day
- online, in person
What are the topics?
The Chartered Institute of Marketing
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Who should attend
Marketing executives and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plans, using social media, blogging and video content. It is equally applicable to B2B or B2C marketers, particularly for those who are trying to build a reputation as thought leaders within their industry.
About the course
This course is for anyone who wants to develop an effective and engaging digital content marketing programme. You will learn how to create content, identify audiences, understand different types of content, maximise reach through digital channels, create meaningful interactions and identify key success criteria. At the end of the course delegates will be able to apply this knowledge into building a content marketing plan for their organisation.
Learning outcomes
- Why content marketing is important and its key benefits
- What makes great content and the importance of storytelling
- The importance of different types of content and when to use
- Topical versus evergreen content: what should you use?
- How to become a thought leader and build brand awareness
- How to develop a content plan for your target audience(s)
- Understand the role that content marketing plays in owned, paid and earned media
- Which channels to use to host and share your content, including the key principles of blogging, video, search and social media
- How to drive engagement
- How to identify and work with Influencers
- How to measure and evaluate the impact of content marketing
Experts
Nick Baggott
Nick Baggott FCIM FIDM has been a CIM Course Director for CRM & Digital for 7 years. He is MD of Navigate Consulting Ltd & works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up ...
Digital Content Marketing Principles at The Chartered Institute of Marketing