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Who should attend
This Master Class is designed for corporate communication professionals looking to initiate and manage organisational change, ranging from smaller change projects to fundamental organisational changes such as business model innovations.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various communication positions in the public and private sector, NGOs and consultancies.
Participants for this course are advised to hold at least a bachelor degree and 3+ years of work experience.
About the course
This three-day programme on organisational change will examine theories of change and development as they apply to organisations, groups and individuals, and will explore the way in which different theoretical perspectives on change are reflected in the range of approaches that can be applied to the diagnosis and solving of problems in organisations.
Attention will be given to the critical issues that need to be considered when developing and implementing a plan for change, such as organisational politics, stakeholder management, strategic leadership, communication, motivating others to change, and the choice and sequencing of interventions.
This programme is designed to help you:
- Develop your investigative and diagnostic skills so that you will be more effective in assessing what is going on in organisations
- Extend your ability to contribute to the management of issues arising from internally planned or externally imposed organisational changes
- Improve your ability to formulate and use a language for communicating about change in order to gain support and acceptance on the part of relevant stakeholders, including employees.
The programme combines lectures, discussions, group work and case presentations to ensure a balanced and exciting learning environment*.
- Process models and critical issues that affect the outcome of change projects
- Patterns of change and their implications for managers
- Power, politics, and stakeholder management
- Communicating change
- Shaping strategies for change
- Designing interventions
- Implementing change
- Case discussions
- Factors to consider when selecting interventions
*This is an indicative outline and may be revised to accommodate participants' needs and interests. Additional topics may be addressed.
John Hayes is Emeritus Professor of Change Management at Leeds University Business School and a regular contributor to executive programmes at Copenhagen Business School, Aarhus School of Business, USI Università della Svizzera italiana and Singapore Management University. His research interests...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.