Online Masterclass: Authentic Reputation Management

GIBS Business School

GIBS Business School

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Leadership

Leadership is a form of social influence that doesn't always depend on your position in the company. However, it is true that if you want to foster a ...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Board members, executives, people in communication and anyone wants to know more about the role of reputation in today's business landscape.

About the course

Everybody is talking about reputation management but depending on who you are talking to, it means different things. A 5 hour online masterclass to complete at your own time and pace. On completion delegates receive a certificate of attendance and a digital credential to use on their LinkedIn profile. What we can all agree on is that there is a strong link between reputation and market performance.

The global health emergency has shown that leaders with strong reputations built on integrity, consistency, transparency, honesty and reliability, have consistently been supported by their stakeholders.

We will delve into the importance of reputation management and the various aspects of successfully driving it. Why reputation management? Because up to 25% of the value of a business that's about to be sold can be quantified by its reputation, and that of its leaders.

But reputation is complex. In this masterclass, you'll be exposed to the science of reputation management, why it's a no brainer in these trying times, and how you can use a proven methodology to transform your own reputation and your organisation's – rebuilding from the inside out.

We will share with you case studies, success stories, and decades worth of experience in working with the country's top executives.

What you will learn:

  • Defining authentic reputation management, the activities that may be undertaken in the management of reputation, and the issues that are addressed by reputation management.
  • The roles of culture and transparency, and the importance of aligning authentic corporate culture with corporate business practices to reduce the potential for crises to occur.
  • How ethical core values and a strong organisational approach to ethics can help to protect and insulate an organisation's reputation during a crisis.
  • How to take a proactive approach to building and maintaining a positive reputation with customers, employees, investors, and suppliers
  • How thought leaders can tap into their talent, expertise, experience, and passion to consistently investigate and accurately answer the big questions on the minds of their target audience and stakeholders.
  • The tools for building a reputation management strategy.
  • Why effective leadership is fundamental to reputation management and why it is vital to lead with heart, with empathy and with directness.

Videos and materials

Online Masterclass: Authentic Reputation Management at GIBS Business School

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Leadership

One evident benefit of joining a leadership course is gaining the knowledge essential for motivating people for high performance. After completing a leadership course, you will be capable of assessing your trustworthiness as perceived by your colleag...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.