NICF- Managing Digital Products (SF)

NUS Institute of Systems Science

NUS Institute of Systems Science

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Leadership

Leadership is a form of social influence that doesn't always depend on your position in the company. However, it is true that if you want to foster a ...

Reviews

Comprehensive course analysis

Unbiased reviews from past participants
Global companies alumni of this course worked for
Positions of participants who took this course
Countries where most past participants are from
FREE
Individual needs analysis

Who should attend

There are no work experience level prerequisites to attend this course. Participants should be mature and self-directed in their learning, receptive to change and open-minded to learn new skills and tools.

This course is suitable for:

  • Inexperienced product managers and project managers who wants to learn the skills and techniques to manage the development, launch, sale and growth of products and services.
  • Business analysts, system analysts, designers, developers, marketers who are interested in digital product management methods and want to transition into the product side of business in the digital world.
  • Those who are in transition and considering a career in product management with a focus on products and services and how to drive success through digital adoption.
  • Those who are in roles that interact with the product management function in delivering products and services.

About the course

The Managing Digital Products (MDP) course is a foundational course that is part of the NUS-ISS Digital Products and Platforms Training Roadmap for product managers, product owners, service managers, business analysts, product engineers, and product marketers.

This course presents participants with a practical and interactive learning experience to pick up skills and tools to successfully manage new and existing products in the digital world. It will cover:

  • the fundamentals of managing products with a focus on the digital world.
  • the use of modern product management methods and techniques, leveraging on data, agility, user experience design, and experimentation.

Key Takeaways

Upon completion of the course, participants will be able to:

  • effectively execute the digital product manager’s crucial role in driving digital business success by orchestrating all relevant stakeholders to manage a continually evolving product through its lifecycle.
  • develop mastery over building customer-centric products, and leveraging on data to make product decisions within an agile product life cycle and integrated partner ecosystems.

What Will Be Covered

Module 1: Introduction to Product Management

  • Overview of Common Product Management Frameworks
  • Product Management Challenges
  • Traditional vs Digital Product Management

Module 2: Digital Product Leadership & Roles

  • The Digital Product Manager Role
  • Digital Product Team Model, Digital Hubs and Agile Delivery Pods
  • Stakeholder Orchestration
  • Cross-Functional Collaboration – e.g. UX team, Data Science team, etc.

Module 3: Digital Product Opportunity

  • Product Ideation
  • Market Opportunity/Problem
  • Digital Market Segmentation from data insights
  • Agile Business Case
  • Digital Market Intelligence
  • Digital Competitive Landscape

Module 4: Digital Product Strategy

  • Digital Product Portfolio Management
  • Product Positioning
  • Digital Unique Selling Proposition - exploiting UX, CX
  • Value Messaging
  • Formulate Go-to-Market Strategy
  • Pricing Strategy

Module 5: Digital Product Planning & Development

  • Digital Product Development/ Lean and Agile Methods
  • Product Requirements Prioritization and Trade-offs
  • Product Release Planning and Road mapping

Module 6: Digital Product Evolution

  • Product Evolution / Iteration
  • Prototyping and Wireframes
  • Product Experimentation and Product Validation
  • Hypothesis-driven Feature Testing / AB-Testing
  • Customer-centric Product Design

Module 7: Digital Product Launch

  • Product Launch Plan
  • Digital Product Marketing Plan
  • Product Support Plan

Module 8: Digital Product Experience Stewardship

  • Digital Thread and Product Life Cycle
  • Digital Product Metrics (customer, product, operational metrics, etc.)
  • Digital Product Experience over product lifecycle

Experts

Lee Boon Kee

Boon Kee is a consultant and lecturer at the Institute of Systems Science, National University of Singapore, with over twenty-four years of professional experience in project and product management. His focus is on consulting and teaching for professional development and post-graduate programmes ...

Daniel Boey

Daniel Boey is the Chief, Project Management Practice at the Institute of System Science, National University of Singapore. He manages a teaching and consultancy practice in project management, specializing in project management competency development and training. He and his team provide consult...

Tan Liong Choon

Liong Choon is currently a Senior Lecturer cum consultant in ISS. He started his career in ISS as Deputy Director of the National Infocomm Competency Academy in 2007, to help spearhead the development and implementation of competency-based training in various Institute of Higher Learning in colla...

Richard Tan

Richard lectures in project management competency development and training courses; the Certified Outsourcing Manager (Associate) for IT Programme; the Certified Enterprise Architecture Practitioner Programme; and the Master of Technology Programme that include IT Service Management and Data Ware...

NICF- Managing Digital Products (SF) at NUS Institute of Systems Science

From  SGD 3 852$2,974
Add coaching to your course booking

Coaching can personalize and deepen learning for you and your organization.


Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Leadership

One evident benefit of joining a leadership course is gaining the knowledge essential for motivating people for high performance. After completing a leadership course, you will be capable of assessing your trustworthiness as perceived by your colleag...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.