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NUS Institute of Systems Science

NICF- Advanced Customer Analytics

Available dates

Nov 6—8, 2019
3 days
Singapore
SGD 2889 ≈USD 2116
SGD 963 per day

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About the course

This course is intended for both ICT and non-ICT professionals who had previous knowledge and experience in customer analytics, and who seek to enhance their analytical techniques. The course is suitable for those who have an active interest in customer analytics and attended basic training in data analytics. Participants will be provided with knowledge in advanced analytics, as well as the practice of using analytical tools. Through a blended learning approach involving hands-on activities, participants will learn how to apply advanced customer analytics at their workplace.

Key Takeaways

At the end of the course, participants will be able to:

  • Apply dimension reduction and clustering techniques to create actionable customer groups and informed marketing strategy
  • Apply statistical methods to develop propensity models to optimise marketing budgets and run campaigns
  • Apply Customer Lifetime Value (CLV) estimation according to business needs

What Will Be Covered

  • Use of dimension reduction techniques and clustering techniques to convert internal and external customer data into manageable and meaningful market segments
  • Application of statistical methods to develop propensity models which will help companies to optimise marketing budgets and run campaigns with improved conversion rate at a much lower cost
  • Prediction of Customer Lifetime Value (CLV) according to different business scenarios and how to use it to design customer loyalty strategies
  • Discussion of case studies
  • Hands-on exercises using SPSS/JMP/R

Format

Lectures and workshops

Who should attend

  • Marketing practitioners
  • Data analysts

Trust the experts

Rita Chakravarti

Rita as a seasoned analytics professional has 25+ years of experience in Financial Services, Insurance and Market Research specializing in Scoring (operational & regulatory), Risk Management, Marketing Analytics, Analytics Strategy Development, Analytics Infrastructure, Analytics team managem...

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