Available dates

Jan 13—17, 2020
5 days
Salford, United Kingdom
GBP 3234 ≈USD 4157
GBP 646 per day


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About the course

Digital Transformation is the business buzzword of the moment. But cutting through the noise and half-truths, what is digital transformation and what does it mean in practice?

On the five-day, Mini MBA in Digital Innovation course, you will find out that “going digital” is about much more than just the technology – it requires a change of mindset, new skills, engaged employees and an understanding of how customer behaviour is constantly evolving.

With an emphasis on practical insights and peer networking, this programme is specifically designed for leaders and senior executives seeking the full perspective needed to lead in a digital world

One key aspect of the Mini MBA in Digital Innovation is that it will bring together guest speakers from a variety of industries and sectors who will talk to you about their real digital transformations and will speak openly about their own successes and pitfalls in their digital transformation journey.


The Mini MBA in Digital Innovation will increase your understanding of how digital transformation can help identify new markets, bring increased competitiveness and improve customer experience while reducing costs.

With real practical industry insights, you will also understand how to grow and develop an agile workforce that is willing to, and be capable of innovation.

Using case studies and an interactive approach, the programme is designed to encourage shared learning from your fellow course attendees and you will also be supported to work on your own digital strategy for your business throughout the five days.


Day 1 – Making The Digital Difference

On this day you will begin to map out your digital innovation journey - where are you now and where do you want to be? The day introduces key concepts, technologies and tools for reflecting on your business's current situation in relation to competitors, how to change and what to aim for.

  • Assessment of the factors pushing businesses to innovate and understand what digital ways of working can do for your business
  • Emphasis on how technology is changing your business, people and customer expectations
  • Key concepts, technologies and tools to assess where your business sits in relation to your competitors - how to change and what to aim for
  • Initial assessment on where your business sits

Day 2 - What does your data tell you?

On this day you will learn the importance of data in finding new customers and markets. We look at the importance of people with change agent roles in the business, techniques for creating new products or services and ways of changing markets and using data for evidence-based decision making.

  • What does it mean to be a data-driven organisation?
  • What type of data can your business generate?
  • The ethical and legal implications of becoming a data-driven business – GDPR, cyber-security
  • How data can help create new products or services and change markets
  • The importance of people as agents for change
  • Using data for evidence-based decision making
  • Using data to communicate internally and externally
  • Tools and techniques for using data in an effective and user-friendly way

Day 3 - Increasing productivity through technology

This day focuses on insights into how organisations are using new technologies to change their business models and attract new customers. In the afternoon, you will look at the value of digital media beyond its traditional uses in external advertising to consider its function within internal comms, training, engagement and the development of a shared organisational culture.

  • How to make your business more efficient with the help of applicable technology to your organisation?
  • Different types of technology both hardware and software, case studies and application to your organisation: Augmented Reality; Virtual Reality; Artificial Intelligence; The Internet of Things; Machine Learning and Robotics – how it can work for business.
  • Business visualization – role, importance, sensor data
  • Knowledge management through media: why is media important to your strategy and how can it be used internally to develop a shared organisational culture
  • Ways to maintain and preserve digital media to ensure long-term continuity of internal knowledge bases.

Day 4 - Leading digital change

With the tools to bring change to organisation we consider the people and the skills that are needed. The day examines the focal points for change within the organisation, the types of leadership and control required to enable this change and the attributes required for new roles.

  • The types of leadership needed to enable digital change
  • Identifying and developing “new” roles
  • Getting staff buy-in
  • Developing a culture of change – the importance of collaboration
  • The digital workplace
  • Cultivating a digital mindset
  • Impact of new technologies on people/ recruitment/training

Day 5 - Develop, execute and review your strategy

In this final day we bring together all the learning to consider existing business models for innovative products and services and then develop some individual innovative business modelling - drawing in the ideas and concepts of the course to consider the 'as is' situation for our own organisations and the future possibilities.

  • What is innovation?
  • Business models for innovation of products and services
  • Identifying opportunities and embracing innovation to move your business forward
  • Creating your new digital business model

Trust the experts

Kate Cocker

Kate Cocker is an award winning multi-platform, radio producer, an established favourite speaker at media events, personal coach to rising stars in the media world and business leaders. At the BBC and in the commercial radio sector, she built her reputation leading online communication with the ...


Marie Griffiths

My main teaching focus is upon the role of digital technologies in the business setting specialises in the convergence of the ‘real’ and digital worlds and the social influences of technology. Teaching commitments lie within this area teaching Emerging Technologies, Information Security, Enterpri...


Gordon Fletcher

New Zealand born and Australian educated, Gordon is Head of the Operations and Information Management Academic Unit within Salford Business School and has been at Salford since 2002. He states his objective is to “disseminate and share knowledge to the broadest possible audience with the goal of ...


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