Marketing Communications Principles

The Chartered Institute of Marketing

How long?

  • 1 day
  • online, in person

The Chartered Institute of Marketing

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Who should attend

The course is ideal for people who are new to marketing communications and are looking for a concise overview, or those who have marcoms responsibilities as part of a wider role.

About the course

This course helps you explore the fundamentals of marketing communications and provides a context for the work you’re doing day to day. You’ll be given a grounding in core principles and examine different elements of the marcoms mix, including advertising, public relations and direct marketing. As well as covering the essential components of a brief, you will come away with suggestions on how to measure the effectiveness of your communications. The day concludes with a discussion of the latest trends and developments in the field and the prospects for the future.

Learning outcomes

  • Put marketing communications in context and see its role in the wider marketing process
  • Discover more about some of the key techniques used by marketers as part of communications campaigns
  • Uncover the key elements of a successful marketing communications brief
  • Consider some of the strengths and weaknesses of different methods of measuring effectiveness
  • Examine the contributing factors in effective direct communication
  • Look at new developments in the ever-changing digital, mobile and social landscape

Experts

Phil Woodford

Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe...

Marketing Communications Principles at The Chartered Institute of Marketing

From  595 GBP$801

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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