Leading Digital Marketing Strategy

Trinity College Dublin

Trinity College Dublin

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Who should attend

The course aims to empower business professionals with a deep understanding of the tactical and strategic elements of digital marketing. It gives participants the necessary skills to assess the planning of digital marketing initiatives and facilitate the implementation of these strategies. It is ideally suited to business leaders and business owners, however it could also be viewed as an intensive immersion into the formulation and implementation of digital campaigns for professionals across Marketing, IT, Finance, HR, Entrepreneurship, Innovation, and Business Operations.

About the course

Having completed the course participants will have a strong understanding of the different tools and techniques used in Digital Marketing. They will have gained the necessary skills to guide the development of effective digital strategies and to oversee the optimisation of digital marketing.

Programme

Understanding how to guide the development of effective digital strategies and how to oversee the optimisation of digital marketing activities is a critical skill set for today’s business leaders.

Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of IT services in the world. This status primes the country and its academic institutions to be at the centre of global research and practice in the digital economy, including in the fields of digital marketing and online advertising. Global leaders such as Google, Facebook, LinkedIn, Microsoft and Twitter all have their European Headquarters in Dublin and this programme draws upon the very close links between Trinity Buiness School and these organisations.

Modules

  • Developing a Digital Strategy
  • Understanding the Digital Landscape
  • Understanding the Digital Consumer
  • Understanding Digital Tactics
  • Understanding Digital Effectiveness

Experts

Laurent Muzellec

Professor Laurent Muzellec is the founder and director of Trinity Centre for Digital Business. He is also the founder and director of the Master in Digital Marketing Strategy. Trinity Centre for Digital Business conducts research on how digital technologies are transforming key area of business ...

Eamonn O'Raghallaigh

Eamonn is a digital marketing strategist and educator based in Dublin with a passion for digital and for assisting organisations achieve their online goals through best practice techniques and priming them to drive competition advantage through early adoption of emerging digital technologies. He ...

Videos and materials

Leading Digital Marketing Strategy at Trinity College Dublin

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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