International Business Strategy: an Introduction

Cambridge Institute of Continuing Education

How long?

  • 2 days
  • in person

What are the topics?

Cambridge Institute of Continuing Education

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Full disclaimer.

Who should attend

No academic qualification is required of applicants, and most courses are suitable for students who are new to the subject.

All teaching is in English (unless a foreign-language course). If your first language is not English, you need to satisfy yourself that you have the required near-native command of the language to get the maximum benefit from studying with ICE.

About the course

Cross border business by corporations and countries remains one of the most viable sources of Economic growth. Domestic businesses wanting to become international need to learn the principles and foundations of Internationalisation. Professionals working for large multinationals need to understand the dynamics of multinational structure and develop insight as to international business challenges. This course is foundational and is aimed at any professionals and recent graduates interested in acquiring updated and practical knowledge in International Business.

Course Programme

Day 1

  • 08:45 Arrival and registration
  • 09:00 Session 1 Definitions and classifications
  • 10:30 Coffee
  • 11:00 Session 2 Mapping internationalization
  • 12:30 Lunch
  • 13:30 Session 3 Strategies for analysing and entering international markets
  • 15:00 Tea
  • 15:30 Session 4 Applying the Dunning Eclectic Paradigm
  • 17:00 Terrace Bar open for informal discussion

Day 2

  • 09:00 Session 1 International operations management
  • 10:30 Coffee
  • 11:00 Session 2 Managing international alliances
  • 12:30 Lunch
  • 13:30 Session 3 Global governance & CSR
  • 15:00 Tea
  • 15:30 Session 4 Guest Speaker: Dr. Qun Yang (Chief Operating Officer, Biorbyt Limited, Cambridge)
  • 17:00 Course ends

Course materials

A booklist, course syllabus and detailed timetable are circulated as far as possible in advance of a course. You will receive these documents by email if you have provided us with your email address; please check your spam folder if you have not received these documents.

Experts

Sooter Nomhwange

Sooter is Teaching Associate in Business and Management at the University of Cambridge Institute of Continuing Education. He is part of the tutor delivery team on the Certificate in Strategic Business and Management, Certificate in Operations Business and Management and the International Summer ...

International Business Strategy: an Introduction at Cambridge Institute of Continuing Education

From  420 GBP$554

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