Innovation in Action

IMD Executive Education

IMD Executive Education


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Who should attend

This program is designed for individual entrepreneurs, managers and executives who want to learn the mindset and skills required to steer customer innovations from early concept development to validated breakthrough solutions. It will appeal to people from a wide range of industry sectors, operating both within and beyond the world of sports and entertainment.

About the course

  • Learn the skills of successful entrepreneurs
  • Get hands-on training in ideation, design-thinking and prototyping techniques
  • Identify factors that can derail or slow down your efforts to innovate
  • Engage people in your vision with powerful rhetorical and storytelling techniques
  • Flesh out key learnings and identify relevant applications to your own work

Gain a comprehensive toolbox for innovation breakthroughs and build your entrepreneurial skills

What is the common thread between Yamaha, Apple, Alibaba, Microsoft, Uber and Amazon? These companies are all clear leaders in their industries, and all embrace innovation and entrepreneurial thinking as part of their overall business strategy.

To survive and maintain a competitive edge, companies must continuously innovate and re-invent themselves. However, innovation in theory is one thing but applying it in practice to real-world business problems is quite another.

IMD has partnered with the International Olympic Committee (IOC) and the Union of European Football Associations (UEFA) to bring you the Innovation In Action program.

You will put innovation and your entrepreneurial thinking into practice with a real-world innovation challenge, bolster your leadership skills and apply what you have learned to your own business with a concrete action plan.

Innovation skills are best acquired through concrete hands-on experience

During the program, partnering with UEFA and the IOC, you will practice innovation and hone your entrepreneurship skills. The program is delivered as an immersive experience at IMD campus as well as 2 days at UEFA and IOC Headquarters in Lausanne. You will get the chance to meet and get inspired by renowned keynote speakers from the entertainment industry and top level professional athletes.

Throughout the program you will be working on a concrete, real-world challenge and explore innovative ways to increase the appeal and fan engagement with Women’s Football.


Expand your thinking

To come up with radically new ways to tackle problems or aspirations, you will need to learn to see the world with fresh eyes. All of us can develop new ideas and insights if we have strategies to challenge default assumptions, and, if we notice the little curiosities that other people miss.

This program will leverage insights from IMD faculty’s latest research to provoke this shift in perspective and help you step back from everyday routines and habitual behaviors.


6 liVe sessions over 6 weeks plus one weeks face to face


Launch. Immerse yourself

  • Discover the program
  • Define your learning objectives
  • Embrace design thinking and learn key innovation frameworks
  • Meet innovation experts
  • Introduction to real-world challenge


Design. Learn, apply and reflect

  • Explore innovation best practices
  • Flex your leadership skills
  • Discover innovation ParKour
  • Dive into a real-world innovation challenge
  • Pitch your innovative ideas
  • Transform innovative ideas into breakthrough solutions
  • Develop your action plan


Transform. Transfer learning to your own context

Work with IMD coaches to implement your concrete action plan around meaningful areas of change for yourself, for your team, and for your whole organization


Cyril Bouquet

Cyril Bouquet helps organizations reinvent themselves by letting their top executives explore the future they want to create together. For example, when the French authorities proposed to merge SNCF (the French train operator) with RFF (the railway owner), Cyril Bouquet designed and delivered a p...

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Innovation in Action at IMD Executive Education

From  CHF 8 900$9,885

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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