International Brand Strategy

The Chartered Institute of Marketing

How long?

  • 1 day
  • online, in person

The Chartered Institute of Marketing

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Who should attend

This advanced course is designed for people interested in growing their brand(s) value by entering into new international markets. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

About the course

Is your brand ready to travel and what factors should you be thinking about? This course is designed to help you gain insights into the foundation of an international brand strategy. Give your brand a global health check and review its merits. Consider how your brands national and regional characteristics can provide a business advantage. Which brand model best suits your international ambition; global, local, standardised or adapted? Don’t let your brand get lost in translation.

Learning outcomes

  • International Brand health check: Assess your existing Brand Strategy, Brand Identity and Brand Culture for strengths and weaknesses
  • Place of Origin: The halo effect of national and regional characteristics
  • International Brand Architecture: Which model for your brand; global, local, standardised or adapted?
  • International Brand meaning: Don’t get lost in translation
  • Global Brand tribes: Bridge global cultural differences
  • International Digital Branding: Online, Social and Mobile brand communication
  • Experience branding: Delivering global brand touchpoints
  • Global Brand Ambassadors: Your people are the measure of the brand
  • Brand Protection: Intellectual Property, Licensing and Franchising

Experts

Paul Hitchens

Paul Hitchens is a Brand Consultant, TEDx Speaker and author of three popular books on Brand Management: 'Brand Management In A Week' (2016), 'Successful Brand Management' (2014) and 'Create The Perfect Brand’ (2010) all published by Hodder & Stoughton. Brand Spokesman Paul is a TEDx Speake...

International Brand Strategy at The Chartered Institute of Marketing

From  625 GBP$811

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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