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The Chartered Institute of Marketing

Internal Communications

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Next dates

Jun 14
London, United Kingdom
GBP 595 ≈USD 773
GBP 595 per day
Sep 6
London, United Kingdom
GBP 595 ≈USD 773
GBP 595 per day
Dec 2
London, United Kingdom
GBP 595 ≈USD 773
GBP 595 per day


By joining this course, you will develop a blueprint for internal communications media and content for your organisation, ensuring staff fully buy into what the company is trying to achieve. This workshop offers a simple and effective 8-step process to help you treat your people as internal customers, with all the benefits which that will bring.

Learning outcomes

  • Analyse your organisation – what sort of organisation are you, and what are your corporate objectives? How does this affect your 'tone of voice'?
  • Set down your specific communication objectives, both strategic and tactical.
  • Segment your audiences – rank stakeholders in order of importance and power.
  • Develop key messages and themes for each group.
  • Match communications vehicles and media to your objectives.
  • Implementation - set and follow an action plan.
  • Recognise and defuse barriers to implementation.
  • Measure the outcome – how to set appropriate key performance indicators and metrics to judge success.

Who should attend

This is an introductory course, so no prior knowledge of internal communications is required. The course is not limited to those in the marketing discipline. Although internal communications often falls nowadays within the remit of marketing, many other descriptions are used – Workforce Enablement, or Employer Branding, for instance – so many other functions would also find it useful. This workshop is suitable for private, public and non-profit organisations.