Innovation as a Corporate Model & Building Digital Strategy

ESMT

ESMT

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Who should attend

Managers from business development, strategy, marketing, and sales who seek to initiate or lead innovation processes, as well as manage new innovation sources and channels within their business.

About the course

41 North Business School & ESMT (European School of Management and Technology GmbH) - with a joint program- now bringing the “Digital Excellence” to Istanbul.

Digitalization and globalization have transformed the way how organizations can make use of external ideas, solutions and technologies. Instead of only relying on their internal innovation capabilities, they can explore new kinds of co-operations with accelerators, establish corporate incubators, tap into crowdsourcing, organize hackathons, and enter the open innovation process. Module 1 opens up the spectrum of digital excellence. It introduces decision-makers to new organizational forms of corporate entrepreneurship and is designed as a hands-on workshop for business model generation.

Based on a real-life challenge, the module then introduces Alex Osterwalder’s Business Model Canvas and Value Proposition Canvas as hands-on tools to inspire to enter the mindset of a corporate entrepreneur.

HOW YOU UPGRADE YOUR CERTIFICATE TO DIGITAL EXCELLENCE POSTGRADUATE CERTIFICATE?

The Post-graduate Certificate in Digital Excellence for CxO’s is a university- level certificate offered by 41 North Business School in partnership ESMT Berlin. To acquire this certificate, candidates have to enroll for a minimum of six program modules (12 days) spread over a period of a year. We have further divided the course of study into six modules.

The programs have been designed – and will be led – by 41 North Business School in partnership with ESMT faculty members and 41 North’s visiting faculty, who will also advise participants throughout their studies. Programs are offered in English.

ABOUT "NEW THINKING"

41 North Business School in partnership with ESMT Berlin embodies new thinking embodies new thinking. With a cohort in Istanbul, it is the perfect environment in which traditional businesses are learning from entrepreneurs about new collaboration and communication models.

ABOUT "COMPETITIVE MINDSET"

Exploring new organizational forms of corporate entrepreneurship. - Getting inspired to open the mindset. - Tools and methods for building a business model and value proposition, Understanding innovation strategy is in the core of digitalization. - Business transformation formulation leveraging emerging digitalization tools. - Tools and techniques to develop a digital strategy. - Design Thinking for example is part of a separate module…

WHAT YOU LEARN?

Digitalization and globalization have transformed the way how organizations can make use of external ideas, solutions and technologies. Instead of only relying on their internal innovation capabilities, they can explore new kinds of co-operations with accelerators, establish corporate incubators, tap into crowdsourcing, organize hackathons, and enter the open innovation process. Module 1 opens up the spectrum of digital excellence. It introduces decision-makers to new organizational forms of corporate entrepreneurship and is designed as a hands-on workshop for business model generation.

Based on a real-life challenge, the module then introduces Alex Osterwalder’s Business Model Canvas and Value Proposition Canvas as hands-on tools to inspire to enter the mindset of a corporate entrepreneur.

Day 1 (ESMT) – Understand and Analyze Existing Business Models: The Corporate Entrepreneurship Matrix – new forms of innovation; introduction to and application of Osterwalder’s Value Proposition and Business Model Canvas; analysis of business models of digital key players (group work)

Day 2 – (41North) Building a digital strategy: Components of a digital strategy;

tools, techniques, and approaches for building a digital strategy; unlocking business value from digital investments; new business models, platforms, and ecosystems; actively managing the investment portfolio in digital industries

KEY TOPICS:

  • New forms of innovation
  • Value proposition and business modeling
  • Components of a digital strategy
  • Platforms and ecosystems
  • Managing the investment portfolio

KEY BENEFITS

  • Exploring new organizational forms of corporate entrepreneurship
  • Getting inspired to open the mindset
  • Tools and methods for building a business model and value proposition
  • Tools and techniques to develop a digital strategy

HOW YOU LEARN?

We have designed an experience-based program for managers from senior level to top. As a result, program in partnership ESMT Berlin, relies on methods specifically chosen for this group, including interactive sessions, creative workshops, and serious learning games.

This part of the module relies on Alex Osterwalder’s Business Model Canvas and Value Proposition Canvas to inspire participants to explore new forms of innovations. Based on a real-life challenge, participants are encouraged to use the conceptual framework of the canvas to enter the mindset of a corporate entrepreneur.

Experts

Bianca Schmitz

Bianca Schmitz is a program director and head of international executive education relationships at ESMT Berlin. She is responsible for establishing new international cooperations with other business schools, institutions or networks, such as the Global Network for Advanced Management (GNAM) or ...

Jens Weinmann

Before joining ESMT Berlin, Jens Weinmann was project manager of the Market Model Electric Mobility, a research project financed by the German environmental ministry (BMU). From 2007 to 2009, he worked as manager at the economic consultancy ESMT Competition Analysis. Further consulting experience...

Yasemin Yucel Karasu

An innovation evangelist and digital transformation change agent helping organisations to become ready for the augmented world and benefit from strategic innovations while unleashing the potential of technology.Result oriented executive with passion and deep experience in Strategy, Innovation, Di...

Videos and materials

Innovation as a Corporate Model & Building Digital Strategy at ESMT

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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