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Harvard DCE

Innovation and Strategy

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Next dates

May 15—16
2 days
Cambridge, Massachusetts, United States
USD 2850
USD 1425 per day
Jul 24—25
2 days
Cambridge, Massachusetts, United States
USD 2850
USD 1425 per day
Oct 7—8
2 days
Cambridge, Massachusetts, United States
USD 2850
USD 1425 per day

Categories

Marketing

Description

Today's top companies succeed by making innovation a habit. Apple, Amazon, Groupon, Uber, and other industry leaders continue to build breakthroughs—strategies that reshape markets, deliver greater value at a lower cost, redefine channels, and force incumbents to scramble.

In this two-day program, you’ll examine the frameworks that market-leading companies use to build innovation into their business approach. Through real-world examples, you’ll learn how to develop winning strategies and strengthen your organization’s capacity to drive innovation. Individual and group exercises provide hands-on opportunities to apply new approaches to your organization’s unique strategy challenges.

PROGRAM BENEFITS

  • Build innovation into the strategy development process
  • Design innovative, go-to-market strategies that fuel growth
  • Create more value and secure a competitive advantage
  • Identify and exploit new markets that are uncontested
  • Apply creative strategies to market your business offerings

TOPICS COVERED

  • Exploring the habits of today’s “new innovators” and corporate innovation structures
  • Hiring and partnering for successful innovation
  • Bringing diverse talent together to spark new ideas
  • Fostering innovative strategies, eliminating obstacles, and managing risk
  • Ensuring that innovation remains a strategic priority
  • Driving innovation across the organization
  • Crafting the optimal metrics and setting the right expectations on which to be measured
  • Navigating the organizational challenges inherent in innovation programs in established companies

Who should attend

This program is appropriate for decision makers from any industry who want to improve their organization’s capacity to formulate and implement innovative strategies. It is equally suited for professionals from established companies who want to develop new revenue sources or from startups launching new offerings. While no specific training is required, participants should have a basic understanding of marketing and financial principles.

Experts

Phil Swisher is the founder and CEO of Trevian Wealth Management, a firm that focuses on optimizing the personal finances of entrepreneurs and entrepreneurial corporate executives. Swisher is one of 12 experts who advise the Governor of Massachusetts on innovation, and he currently serves as a me...
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