Who should attend
No academic qualification is required, and most courses are suitable for students who are new to the subject.
All teaching is in English (unless a foreign-language course). If your first language is not English, you need to satisfy yourself that you have the required near-native command of the language to get the maximum benefit from studying with ICE.
About the course
Do you find it hard to sum up what you do in just a few words? Worry about how to stand out in a crowded market? Or are you just starting your business and don’t know where to begin when it comes to your brand (in fact, you’re not even sure what a brand is…)? Don’t worry. Kim Arnold is here to take the mystery out of brand. To show you the simple, step-by-step techniques to building a unique brand that shows your clients what you stand for and why they should choose you.
- 09:00 Session 1 – Branding 101
- 10:30 Coffee
- 11:00 Session 2 – Understanding your target market
- 12:30 Lunch
- 13:30 Session 3 – Your brand building blocks
- 15:00 Tea
- 15:30 Session 4 – Bringing your brand to life
- 17:00 Day school ends
Qualifications: BA in Modern & Medieval Languages, University of Cambridge Certificate in Russian Language, St Petersburg State University Research I have a large client portfolio of SMEs and coaches that I mentor for their marketing I am a Prince’s Trust Mentor, helping young entreprene...
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