For-Purpose Executive Leadership Program

Melbourne Business School

Melbourne Business School

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Who should attend

Senior executives

  • Looking to improve business and strategy skills
  • Involved in financial or marketing work
  • Wanting to expand their influence

Directors

  • Looking to enable sustainable business growth
  • Wanting to draw value from human capital
  • Preparing strategies for change

CEOs and managing directors

  • Seeking to create vision and narrative
  • Implementing change strategies
  • Dealing with donors and government

About the course

Accelerate your social impact with a program supported by generous scholarships. Price on application.

Discover how to adapt to changing economic and social contexts, develop revenue streams, and manage stakeholders to ensure sustainable success. The For-Purpose Executive Leadership Program ensures you will have the skills to get value from the passion and commitment that drives your organisation.

You will gain the ability to clarify a for-purpose mission, design and execute purposeful strategies, deal with donors and government, apply financial rigour and deliver a compelling narrative to maximise your organisation's impact on the community.

Key Takeaways

Design purposeful strategy

  • Develop strategies for changing contexts
  • Create mission statements to deliver social value
  • Implement suitable governance, finance and metrics

Build innovation pathways

  • Unleash creativity with strategic effect
  • Lead culture and systems change
  • Develop entrepreneurial and innovative approaches

Become adaptable and influential

  • Craft and deliver compelling narratives
  • Develop brand through marketing
  • Learn to lead people with real influence

Topics Covered

Strategy development and execution

Develop for-purpose strategies and mission statements based on social value creation, fund raising and ways to successfully execute them

Innovation and growth

Put innovative ideas into practice by effectively incorporating them into your culture and strategy to expand diversity and achieve sustainable growth

Marketing and impact narrative

Build and execute marketing and brand strategies, develop positioning strategies, craft compelling narratives and turn data into sight

Adaptability and leading change

Become an adaptive leader, who can take on multiple stakeholder views, influence others, lead people on an individual level and develop lasting relationships

Experts

Greg Harbidge

Design, execute and champion a sustainable growth culture and strategy, using deep insider industry knowledge for senior leadership teams. Learn to benchmark against the diverse innovation practices of industry pacesetters, inspire stakeholder thinking and manage behaviours to deliver innovation ...

Geoff Martin

Geoff Martin joined Melbourne Business School in 2012 and is now an Associate Professor of Strategy. Prior to completing his PhD at IE Business School in Madrid and his MBA at Melbourne Business School, Geoff held a number of senior strategy and operational risk positions at Deloitte (Sydney), GT...

Jody Evans

Jody leads the Advancement strategy for the School and is focused on establishing a sustainable culture and practice of philanthropy to support the long term future of MBS. She is committed to deepening the relevance and impact of the School's activities. Jody joined Melbourne Business School i...

Carol Gill

Carol Gill is an Associate Professor of Organisational Behaviour at Melbourne Business School. Carol has specialized in the fields of executive learning and development, human resource management and organization development, as both an academic and practitioner, for more than 25 years. She is a...

Videos and materials

For-Purpose Executive Leadership Program at Melbourne Business School

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.