Who should attend
This program is aimed at middle and senior-level professionals in the e-business, IT and tech fields in companies located in Nigeria and Ghana.
About the course
Despite being experts in their fields, many tech professionals have limited experience in business management. In today’s world, managerial and business skills are key to making scientific and research projects feasible and sustainable. Mastering these skills allows professionals to expand their horizons and realize their full leadership potential.
In this two-month journey, participants will navigate six core modules dedicated to the fundamentals of business management.
Module 1. Strategy
Master the ins and outs of market competition. In this module, you will gain the tools you need to strengthen your competitive advantage as you unlock your strategic mindset.
Module 2. People management
Take your soft skills to the next level by discovering top-of-the-line techniques to lead yourself, your team and your organization to success. With a wide range of practical learning opportunities including Leadership, Managing an Organization, Communication Skills, Negotiation Skills, and Corporate Governance, this module allows you to apply your newfound knowledge to real-world scenarios.
Module 3. Finance
Understand how to analyze a company’s financial health as you gain top insights into the time value of money, capital budgeting and business valuation. Discover the link between risk, cost of capital and the weighted average cost of capital—all essential to driving sound financial decision-making in organizations.
Module 4. Marketing & sales
Gain and retain clientele. Adopt customers’ perspectives as you explore important issues in the marketing process. Familiarize yourself with the latest marketing and sales trends and acquire the resources you need to satisfy customer needs.
Module 5. Operations
A carefully designed and implemented operation process ensures that goods and services are produced effectively. In this module, participants will dive into the principles of process design, control, and improvement, while exploring the structure and management of different kinds of operation processes.
Module 6. Entrepreneurship & innovation
Entrepreneurship turns innovation into economic goods that benefit society, giving rise to fresh ventures and enterprises. In this module, participants will sharpen their entrepreneurial mindset, behaviors and skills. They will learn to identify business opportunities, gather resources, work in a team, and build a strong business plan.
To develop an entrepreneurial mindset you need to practice at being an entrepreneur - not just read about it (just like you cannot learn to swim in a library). At Mashauri, we provide an education platform to institutions to allow them to offer their students (or employees) online or blended expe...
Peter’s field of study essentially synthesizes a number of disciplines and fields, including social cognitive psychology, organizational theory, the theory of the firm and competitive strategy. More specifically, he looks at how the behavior of entrepreneurs influences the founding and growth of...
Julio Urgel es profesor de Finanzas Corporativas y de Negociación en IE Business School desde 1989. También encuentra tiempo para ar como Asesor Principal de EFMD (European Foundation for Management Development) , una asociación internacional de escuelas de negocios con sede en Bruselas, responsa...
I’ve been a freelance professional for over ten years and an adjunct professor at IE Business School for the past 15. I teach in a wide range of programs: from masters to executive education ones, such as open and tailor-made. I collaborate in both, nationally and international programs and I imp...
Balvinder Singh Powar is an awardwinning leadership professor and business mentor at IE Business School, with expertise in team leadership, creative and strategic input, business development, relationship management, communications, and business mediation.On top of his academic role, Balvinder le...
Roy Richardsrrichards@faculty.ie.eduStrategyRoy Richards has more than forty years of experience leading and serving on boards of listed companies, family companies, NGOs, and industry associations. For 17 years he was the CEO of his family’s manufacturing company (Southwire: $6+BUS revenues and...
Javier Bernad is a communication and marketing executive and founder of Speak & Span. Since 1998, his organization has given people in companies and business schools, especially in higher management, the skills and fundamentals of public speaking. He has experience leading teams of over 100 ...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.