Essentials of Social Media Marketing Strategy

Asper School of Business

Asper School of Business

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Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is designed for social media professional and entrepreneurs with a basic understanding of existing social media platforms who want to understand how to make their social media efforts more meaningful with measurable ROI and that will contribute to the organization’s overall marketing strategy.

About the course

Discover the best tools for marketing in a digitally savvy world and how to implement and manage them effectively.

Social media can be a valuable tool for marketing and engagement in your organization. With social platforms taking increasingly important roles in today’s digital landscape, organizations can leverage opportunities to provide their stakeholders with relevant and timely information that creates brand awareness and community engagement.

You'll learn not only the best tools to execute your social media strategy, but how to implement an effective social media strategy that integrates with your organization's overall marketing strategy. You'll identify the nuances of marketing in a digitally savvy world, challenges that social media presents and practices to manage them effectively.

Benefits

Through this program, you will:

  • Understand the essentials of social media marketing and how social media and content marketing work together to create a successful digital marketing strategy
  • Identify your organizations readiness for implementing social media
  • Discover how to create a social media marketing strategy that will be a powerful part of your organization’s overall marketing strategy
  • Identify measurement strategies to track and measure your social media efforts in a valuable way
  • Identify your relevant social media platforms and when to employ them

Experts

Christine Dubyts

Christine Dubyts is President of Dubyts Communications Inc., a full-service marketing and communications company offering consulting, graphic design, web design and new media marketing to companies and associations across Canada. An experienced speaker, trainer and consultant, Christine's passio...

Essentials of Social Media Marketing Strategy at Asper School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.