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Sloan School of Management

Entrepreneurship Development Program

MIT Sloan Entrepreneurship Development Program
Jan 19—24, 2020
6 days
Cambridge, Massachusetts, United States
USD 11900
USD 1983 per day

How it works

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Description

Drawing from the vast culture of innovation and entrepreneurship at MIT, this unique course introduces participants to MIT’s entrepreneurial education programs, technology transfer system, and global entrepreneurial network. It covers the entire venture creation process, from generating ideas to building viable global businesses, with a special emphasis on the nurturing roles of corporations, universities, governments, and foundations.

This program leverages MIT's culture of high-tech entrepreneurship to help entrepreneurs, corporate venturing executives, startup companies, and others involved in entrepreneurial environments learn what they need to develop ideas into successful businesses, and how to increase entrepreneurial opportunities in their corporations, institutions, and regions. Through lectures by senior MIT faculty, visits to local startup companies, and live case studies with successful entrepreneurs, participants will be exposed to the content, context, and contacts that enable entrepreneurs to design and launch successful new ventures based on innovative technologies. Specially designed team projects give participants hands-on training and practical experience developing a business plan, while networking events bring participants together with members of MIT’s entrepreneurial community.

TAKEAWAYS

The concepts, tools, and frameworks covered in the program will enable participants to:

  • Create, identify, and evaluate new venture opportunities
  • Interpret customer needs and quantify the value proposition
  • Start and build a successful technology-based company
  • Understand how the process of starting new ventures may vary geographically and culturally
  • Leverage new science and technologies from corporate or university laboratories
  • Develop winning business plans
  • Scale startups to be globally successful
  • Navigate the venture capital investment process
  • Obtain feedback on personal entrepreneurship skills
  • Enhance and expand their networks

Sample Schedule—Subject to Change

DAY 1 SAMPLE

  • Theme of the Day: Idea
  • 1:00 PM - 2:00 PM Registration & Networking
  • 2:00 PM - 2:45 PM Welcome & Program Overview
  • 2:45 PM - 3:45 PM MIT Spirit of Entrepreneurship
  • 4:00 PM - 6: 30 PM Idea Pitch and Team Formation
  • 6:30 PM - 7:00 PM Wrap-up

DAY 2 SAMPLE

  • Theme of Day: Defining Target Customer & Value Proposition
  • 7:45 AM - 8:30 AM Breakfast
  • 8:30 AM - 9:45 AM Overview of the 24 Steps and Determining What Can You Do For Your Customer?
  • 10:00 AM - 11:15 AM How to Get Started: Who is Your Customer?
  • 11:30 AM - 1:00 PM Primary Market Research
  • 1:00 PM - 2:00 PM The Path to Final Deliverables and Lunch
  • 2:00 PM - 3:30 PM Customer Product Mapping
  • 3:30 PM - 3:45 PM What Did We Learn Today?
  • 3:45 PM - 5:00 PM Team Working Sessions
  • 5:00 PM - 7:00 PM Simulation Lab: Defining Target Customer
  • 5:00 PM - 7:00 PM Simulation Lab: Quantified Value Prop
  • 7:00 PM - 7:30 PM Simulation Lab Debrief

DAY 3 SAMPLE

  • Theme of the Day: Product and Competitive Advantage
  • 12:45 AM - 1:45 PM Lunch
  • 7:00 AM - 7:30 AM Breakfast
  • 07:30 AM - 09:00 AM Entrepreneurship and Ecosystem Meetings
  • 9:00 AM - 9:30 AM Networking
  • 11:15 AM - 12:45 PM High Level Product Specifications and Iterating (A/B Testing)
  • 1:45 PM - 2:45 PM How to Build a Great Product
  • 3:00 PM - 4:30 PM Dilemmas in Launching Entrepreneurial Organizations
  • 4:30 PM - 4:45 PM What Did We Learn Today?
  • 4:45 PM - 6:00 PM Team Working Sessions
  • 6:00 PM - 8:00 PM Simulation Lab: Product
  • 6:00 PM - 8:00 PM Simulation Lab: Competitive Advantage

DAY 4 SAMPLE

  • Theme of the Day: Business Model, Pricing, and Go To Market
  • 7:00 AM - 7:30 AM Breakfast
  • 7:30 AM - 9:00 AM Entrepreneurship Ecosystem Meetings
  • 9:00 AM - 9:30 AM Networking
  • 9:30 AM - 11:00 AM Capturing Value
  • 11:15 AM - 12:45 PM Cost of Customer Acquisitions (COCA)
  • 12:45 PM - 1:45 PM Lunch and Check In: How are we doing? Where are we going?
  • 1:45 PM - 2:45 PM Intro to Entrepreneurial Marketing
  • 2:45 PM - 3:00 PM What Did We Learn Today?
  • 3:15 PM - 4:30 PM Team Working Sessions
  • 4:30 PM - 6:30 PM Simulation Lab: Business Model/LTV
  • 4:30 PM - 6:30 PM Simulation Lab: Go to Market/COCA
  • 7:00 PM - 9: 30 PM Celebration Reception and Dinner

DAY 5 SAMPLE

  • Theme of the Day: Financials, Financing & Exit Strategy
  • 7:45 AM - 8:30 AM Breakfast
  • 8:30 AM - 10:00 AM Financial Literacy
  • 10:15 AM - 11:30 AM Financing the Entrepreneurial Venture
  • 11:45 AM - 1:00 PM Entrepreneurial Leadership & Culture
  • 1:00 PM - 2:00 PM Lunch
  • 2:00 PM - 3:15 PM What VCs Look for in Startups
  • 3:15 PM - 3:30 PM What Did We Learn Today?
  • 3:30 PM - 4:30 PM Final Presentation Overview
  • 4:30 PM - 6:00 PM Team Working Sessions
  • 6:00 PM - 8:00 PM Final Presentation Coaching Lab

DAY 6 SAMPLE

  • Theme of the Day: Final Presentations and Close
  • 7:45 AM - 8:30 AM Breakfast
  • 8:30 AM - 10:30 AM Team Presentations with Judges
  • 10:45 AM - 12:45 PM Final Presentations with Judges
  • 12:4 5PM - 2:00 PM Celebration Lunch and Guest Speaker
  • 2:00 PM - 3:00 PM Awarding of Certificates
  • 3:15 PM - Program Concludes

Who should attend

This program is designed for aspiring entrepreneurs, corporate venture officers, startups, and those who would like to develop or strengthen a climate of entrepreneurship in their corporations, universities, and regions. Teams of entrepreneurs or intrapreneurs are encouraged to attend the program together with university staff and/or development professionals from their region. Titles of past participants have included:

  • CEO
  • Managing Director
  • Vice President
  • Chief Technology Officer
  • Director of Knowledge and Technology
  • R&D Manager
  • Business Development Manager
  • Investment Manager
  • Venture Manager
  • Development Officer
  • Head of Innovations and Enterprise
  • Professor
  • Titles of past participants have included:
  • CEO
  • Managing Director
  • Vice President
  • Chief Technology Officer
  • Director of Knowledge and Technology
  • R&D Manager
  • Business Development Manager
  • Investment Manager
  • Venture Manager
  • Development Officer
  • Head of Innovations and Enterprise
  • Professor

Experts

Catherine Tucker is the Sloan Distinguished Professor of Management and Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program. Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing, and in the challen...
Christian Catalini is the Theodore T. Miller Career Development Professor and Assistant Professor of Technological Innovation, Entrepreneurship, and Strategic Management at the MIT Sloan School of Management. Christian's main areas of interest are the economics of innovation, entrepreneurship, a...
Matt Marx is Associate Professor of Strategy and Innovation at the Boston University Questrom School of Business and was previously Associate Professor at the MIT Sloan School of Management. He studies the mobility of knowledge workers as well as the commercialization and diffusion of new technol...
Trish Cotter is a Senior Lecturer and Executive Director of the Martin Trust Center for MIT Entrepreneurship. Trish is also Entrepreneur-in-Residence at MIT and Director of delta v - a capstone program for MIT Entrepreneurship. Trish mentors students through the accelerator process for their star...

Next dates

Jan 19—24, 2020
6 days
Cambridge, Massachusetts, United States
USD 11900
USD 1983 per day

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