Email Marketing

The Chartered Institute of Marketing

How long?

  • 1 day
  • online, in person

What are the topics?

The Chartered Institute of Marketing

Disclaimer

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Full disclaimer.

Who should attend

This course is for marketers who understand the basics of email marketing but want to improve the performance of their campaigns.

About the course

Email remains one of the most cost-effective marketing channels, delivering strong ROI across all sectors. It provides opportunities to improve the targeting, timing and frequency of campaigns. It enables you to optimise every element from subject line to landing page call to action. During the day, you will discover useful tips and how to get the most out of this important channel, learning effective techniques which can be put into action immediately. Enhancing and maximising the potential of email creation, deployment, and analysis will be the key learnings for improving campaign performance in this key channel.

Learning outcomes

  • Design successful email strategies
  • Improve your segmentation and targeting
  • Effectively use personalisation to improve engagement
  • Improve the deliverability of your campaigns
  • Develop engaging subject lines
  • Design an impactful email template
  • Develop useful A/B split test campaigns
  • Set up and enhance automation
  • Optimise emails for mobile
  • Understand data protection regulations
  • Integrate email into marketing campaigns
  • Set KPIs and measure results

Experts

Olly Beckett

Olly Beckett runs his own email marketing consultancy and has worked for major brands such as Expedia and STA Travel. Having developed email campaigns since 2005, he has gathered a vast range of knowledge on how email marketing can wrong, as well as how to get it exactly right for organisations l...

Email Marketing at The Chartered Institute of Marketing

From  625 GBP$825

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.