Available dates

Jun 15—19, 2020
5 days
London, United Kingdom
GBP 5600 ≈USD 7573
GBP 1120 per day

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About the course

In this intensive five-day programme you will gain the skills to develop and implement a digital transformation strategy within your organisation. Drawing on insights from Imperial College Business School faculty, industry leaders, case studies and your peers, you will develop a robust understanding of digital cultures, foundations and frameworks to craft your own transformational strategy.

Participants will undertake a personalised learning experience where they develop their own digital transformation strategies, with coaching from experienced academic and industry leaders throughout their journey. A network of experienced and international programme peers will assist you in crafting and stress-testing your strategy.

The programme concludes with a ‘dragon’s den’-type scenario where participants pitch their digital transformation strategies to a panel of experts. You will leave with practical feedback and insights, feeling prepared to implement your digital transformation strategy within your organisation.

Learning outcomes

Develop a robust understanding of digital transformation

Build a solid understanding of the key challenges that can help and hinder a successful digital transformation strategy

Develop a digital transformation strategy that can be taken away and implemented

Stress tested your strategy with industry experts and a network of experienced peers

Programme content

Day 1

Digital Transformation in perspective: Why you need a digital culture

Daniel Rowles, Lecturer at Imperial College Business School

This part of the programme walks you through the range of factors that have lead us to the fast changing environment we find ourselves in. It explores the technology behind the change and in turn explains what this means for our organisations. As well as helping us understand the present, this section also prepares us for a future in which the pace of change will increase, and in which organisations will not survive unless they are prepared for constant change.

The increasing pace of change

The technology catalyst

New channels, tools and business models

Why organisations really fail at digital

Research Insights from CMI book of the year “Building Digital Culture”

Thomas Brown, Consultant and Executive Advisor

Plotting your digital journey

Daniel Rowles, Lecturer at Imperial College Business School

In this part of the programme we then start to build the steps we must go through to achieve our journey to implementing an effective digital transformation. As well as talking through some of the practical steps that we need to take along the way, the section takes a look at a number of examples from organisation that have already gone through the journey and successfully implemented their digital transformation.

Digital is dead – What ‘being digital’ means for your business

Auditing your strengths and weaknesses

Building your plan: goals and objectives

How to do it and who’ll you’ll need with you

Your strategic approach

Lessons from the industry

Jeremy Waite, Chief Customer Officer at IBM iX

Day 2

The Digital Transformation Framework

Daniel Rowles, Lecturer at Imperial College Business School

This part of the programme gives you a structured framework of all of the things you’ll need to consider to build an organisation that is operating in a constantly changing environment. The section works as both the core building blocks of your strategy, but also as a reference and guide that you re-visit as you take on the particular challenges involved. Throughout this section over three days you will build your digital transformation strategy plan and constantly test it against industry best practice and learn from the success and failure of other organisations.

The Digital Transformation Framework: Foundations

Daniel Rowles, Lecturer at Imperial College Business School

The Foundations section will help you understand and explore the core things that need to be in place for a successful digital transformation and build the central parts of your digital transformation strategy. This section will help you clarify the key objective and vision you will need for your digital transformation and how gaining and keeping leadership buy-in throughout the process is key to success. You’ll learn the techniques and methods to create an agile organisation, including agile working methodologies and organisational structure and design. You’ll go on to look at environmental analysis tools and frameworks to understand the environment we are operating in, and build an understanding of the central role of skills and talent throughout the organisation.

Definition and Vision

Leadership

Agility

Environment

Skills and talent

Change and Culture and The Role Data Artistry Can Play to Drive Change

Daniel Rowles, Lecturer at Imperial College Business School

Lessons from the industry

Mark Kennedy, Associate Professor at Imperial College Business School

Day 3

Design Thinking Workshop: Building Your Digital Strategy

Ileana Stigliani, Associate Professor of Design and Innovation at Imperial College Business School

Design Thinking Workshop: Building your digital strategy (cont)

Ileana Stigliani, Associate Professor of Design and Innovation at Imperial College Business School

Design Thinking Workshop: Building your digital strategy (cont)

Ileana Stigliani, Associate Professor of Design and Innovation at Imperial College Business School

The Digital Transformation Framework: Readiness

Daniel Rowles, Lecturer at Imperial College Business School

In the readiness section you’ll learn about the technologies, techniques and processes that can make or break your digital transformation. As well as learning from industry experts, you’ll also have the opportunity to explore Imperial Colleges world leading research into topics like Organisational Architecture, Artificial Intelligence, Cybersecurity and Blockchain. You’ll use this knowledge to build you digital transformation strategy and understand the risks and opportunities each of these technologies provide. You’ll also explore the internal processes, structure and working practices that are often at the heart of digital transformation failures, and you’ll learn from both success and failure case studies so we can avoid these pitfalls.

Strategic Positioning

Translation and communication

Technology

Process and governance

Structure

Connections

Day 4

The Digital Transformation Framework: Performance

Daniel Rowles, Lecturer at Imperial College Business School

The Performance section of the programme will deep dive into measuring the success of our digital transformation strategy, help us build measurement frameworks for iterative improving and look at how measuring ROI is key to digital transformation success. You’ll learn how to tie digital measurement techniques to your organisations financial success, and in turn how this can help build a culture of innovation and internal entrepreneurship.

Measurement

Innovation and entrepreneurship

Financial

The Digital Transformation Framework: Iteration

Daniel Rowles, Lecturer at Imperial College Business School

Digital Transformation Strategy Step by Step Template

Daniel Rowles, Lecturer at Imperial College Business School

The Digital Transformation Framework: Keeping up with change

Daniel Rowles, Lecturer at Imperial College Business School

In this part of the programme we look at what happens once you’ve been through the process. We explore the techniques and approaches that will prevent you from lapsing back into previous approaches and how you can filter the ongoing change to work out what’s important and what’s not. Most importantly section chapter will explore how other organisations have dealt with the most common pitfalls and problems, so we can avoid the same challenges.

Keeping measurement at the core

Separating the ephemeral from the enduring

Distributed development (sharing the load)

Internal entrepreneurship and collaborative innovation

Who to follow and what to watch

Lessons from the industry

Alistair Welham, Head of Marketing & Communications at Aegon

Day 5

Digital Transformation Strategy Development and Coaching

Daniel Rowles, Lecturer at Imperial College Business School and Thomas Brown, Consultant and Executive Advisor

You’ll now have time to work in groups and with an industry expert to build out your digital transformation strategy plans and start to refine and add detail. You’ll also carry out a series of ’stress tests’ on your strategies to see how they might perform as they are implemented and you’ll do a series of practice pitches in preparation for your final day ‘dragons den’.

Digital Transformation Strategy Development and Coaching (cont)

Daniel Rowles, Lecturer at Imperial College Business School and Thomas Brown, Consultant and Executive Advisor

Transformation Strategy ‘Dragons Den’

Daniel Rowles, Lecturer at Imperial College Business School Thomas Brown, Consultant and Executive Advisor Gemma Butler, Marketing Director at the Chartered Institute of Marketing Mark Abrami, Social media expert at Hootsuite

In the final section of the programme you will pitch your Digital Transformation strategy at our panel of industry experts and leading academics for practical feedback and insights.

Transformation Strategy Refinement and Completion

Daniel Rowles, Lecturer at Imperial College Business School and Thomas Brown, Consultant and Executive Advisor

Complete your strategy with the feedback gained and reflect on your learning over the 5 days. Leave with a completed Digital Transformation Strategy plan and guidance documents on how to implement it.

Who should attend

This course is designed to equip mid to senior-level executives with insights and practical skills to develop their own digital transformation strategies. The diverse programme cohort will include participants from a range of countries, job functions and industries.

Trust the experts

Mark Kennedy

Summary Dr. Kennedy''s research focuses on the emergence of new markets and industries and the more basic building blocks of organising—categories, identities, forms, strategies, practices, reputation criteria and so on. Within this broad topic, he pays particular attention to meaning constructi...

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Ileana Stigliani

Summary Dr. Ileana Stigliani is Assistant Professor of Design and Innovation at the Innovation and Entrepreneurship Department. She received her Ph.D. in Management from Bocconi University, Milan. Her research focuses on the cognitive aspects of innovation. In particular, she studies how materi...

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Daniel Rowles

Daniel has been working in Digital Marketing for the past 19 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer and a lecturer at Imperial College and Cranfield School of Management. ...

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Jeremy Waite

I work at IBM iX where I work in the energy, environment and utilities sector. Working with our global design team, engineers, data scientists, researchers and developers, I help organisations to disrupt their themselves and transform their business, all with the goal of improving customer experi...

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Gemma Butler

Gemma is the Marketing Director at the Chartered Institute of Marketing. Prior to joining CIM she was at Xerox and Sony where she spent much of her career specialising in commercial strategy and proposition development, as well as category buying. Gemma has been fortunate enough to travel the wor...

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Mark Abrami

I am a highly motivated and focused Social Media marketer with comprehensive experience within an e-commerce environment. Coupled with previous FMCG brand marketing experience, I have knowledge spanning both the traditional content-based approach to Social Media and results and sales-driven perfo...

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Alistair Welham

Marketing Director with a successful track record in Financial Services, Property Market, and Car Retailing. Career built on launching and developing brands (Mercedes-Benz Direct), establishing new businesses and propositions (Virgin Money), whilst always focusing on the bottom line. Particular e...

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Thomas Brown

Thomas Brown is a consultant, executive advisor and prolific writer who’s passionate about marketing, brand, digital and content. In early 2016 he founded ThinkStuff, an ideas, words and action consultancy, where he helps businesses to find an authentic, coherent and relevant voice, and helps the...

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Course reviews

Digital Leadership vs Digital Transformation | Nelson Phillips | TEDxHessle

Digital Transformation Strategy | Executive Education Programme

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