Digital Transformation: Strategies and Business Models

Digital Transformation is a necessary disruption in today’s business environment. Many organisations are adopting digital transformation strategies to build creative business solutions and redefine organisational processes in the new digital era.

This programme offers a guide for the digital transformation of organisations. The rapidly changing business dynamic requires organisations to focus on leveraging advanced digital technologies for transforming their business. As the executives move their businesses online, they are faced with crucial decisions related to the development of digital strategies. Specifically, executives have to transform their business models, as they incorporate into their strategic thinking new advances related to developing digital products, designing digitally enhanced services, and building digital platforms.

Objectives

The objective of the programme is to enable executives to learn the basics of transforming digital business models, and help them build digital strategies for leading digital transformation and innovation.

The programme will broadly cover concepts related to the domains of digital transformation, answering some of the key questions:

• The principles of developing digital products.
• Identify the ways digital services are being created.
• What are the basic principles for creating digital services?
• Why and how firms are building digital platforms?

Programme Highlights

Digital Innovations and Digital Transformation

• Managing Digital Innovations
  
• Creating Value through Digital Transformation
• Creating value in digital business
• Understanding Digital Transformation
• Avoiding failures in Digital Transformation

Technologies and Architectures

• Understanding Technologies of the Digital World
• Creating the IT architecture for Digital Transformation

Transforming Decision-Making in the Digital Age

• Data-driven decision-making
• Analytics-based models for digital transformation

Business Models for Digital Transformation

• Sustaining Competitive Advantage in Digitally Evolving Industries
  • Reimagining Business Strategy using Disruptive Technologies
  • Creating New Business Models

Product and Marketing Business Models

• Managing physital
• Managing Marketing Mix
• The Power of Digital Marketing

Platformization of Businesses

• Why and how do firms platformize
• Gaining Entry into Two-Sided markets
• Moving from Products to Platforms
• Issues of Trust on platforms

Creating Enhanced Digital Services

• Organizational capabilities for customer service performance
• Emotionalizing customer contact
• Creating Customer-focused Artificially Intelligent Ecosystems for digital transformation

Implementation Digital Transformation Strategy

• Managing technological change in digitally transforming industries
• Leading teams in digital transformation

Key Learnings

• Discover digital transformation strategies to align businesses for the digital age for improved productivity and increased agility.
• Acquire understanding of techniques and best practices for leading digital transformation change in organisations.
• Adopt practical frameworks for creating new business models and digital acceleration.
• Adapt innovative views for creating new products and services, and digital disruption.
• Build strategic vision and organisational capabilities to create enhanced digital services.