Digital Transformation

eCornell

eCornell

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Who should attend

  • Business leaders
  • Technology leaders including CTOs
  • Entrepreneurs

About the course

Digital transformation isn’t just for tech startups. It’s a critical strategic focus area for today’s business leaders — and an initiative necessary for nearly every organization or venture to compete.

In this certificate program, you will learn how to find and produce new, streamlined, and disruptive business ideas through digital auditing and a rapid ideation process. Additionally, you’ll have the chance to pitch your ideas and develop a plan to rigorously test and evaluate your opportunity to ensure market suitability. By the time you complete the program, you will have developed a toolkit for the rapid ideation process as well as a strategy to move to the next step in manifesting your digital innovation concepts.

COURSES

  • Preparing for Digital Transformation

All businesses rely on business model evolution through identifying and using new digital tools. In this course, you will identify the best method to choose the best ideas for digital transformation for your organization or entrepreneurial venture. You will conduct a builder audit to assess the current state of the innovation process and establish what the ideal state of building should be. After completing the builder audit, you will produce a digitization audit, where you will assess the current state of digital tools utilization in sourcing, organizational processes, customer interaction, and after-sales. This analysis will lead you to identify opportunities for digital technology use.

  • Generating Opportunities for Digital Disruption

In this course, you will learn best practices to quickly generate multiple ideas for new ventures. You will flex your creative muscles by using tools and activities daily to expand your list of ideas. Then, you will apply your best practices to a number of product and service design, business model transformation, and sales transformation templates to devise ideas for new products and services. By the end of this course, you will have over 100 ideas for new products or services that you can begin to refine.

  • Rapid Ideation

In this course, you will apply a number of daily ideation techniques to evolve the use of digital tools in your organization. You will evaluate your business model and determine where you can integrate digital tools to better meet your customers' needs and increase profitability. You will then identify niche digital marketplaces that are opportunities to fulfill unmet customer needs. In the culmination of this course, you will gain an extensive toolkit for developing new ideas throughout your organization or for your entrepreneurial ventures.

  • Developing and Pitching Ideas

Using your own expertise, you will refine your list of business opportunities in stages to your three most viable ideas. Then you will enter these ideas into a peer-to-peer collaboration platform to receive feedback from the wisdom of the crowd. You will also rate each of your classmates' three best ideas. Finally, you will develop a one-minute pitch, practice it with a partner, and record it. You and your classmates will view and provide feedback on each other's pitches. By the end of this course, you will have selected your best product or service idea and prepared a polished pitch to present to stakeholders.

To be successful in this course you will need to come prepared with a list of at least 30 ideas for new products and services.

  • Value Creation and the Business Model Canvas

In this course, you will conduct a five-step value creation analysis using the Business Model Canvas for a product or service idea. In conjunction with this analysis, you will evaluate your idea based on your competition and your unique value proposition. You will then craft a concise statement of why your idea will work. Finally, you will gather feedback from your peers and professionals in the industry to determine where you need to iterate your product or service idea. By the end of this course, you will have a validated Business Model Canvas for your concept.

To be successful in this course you will need to come prepared with an idea for a new product or service.

  • Prototypes and Pilots

In this course, you will design a testing plan for your product or service. You will choose an experimental strategy such as prototyping or pilots for collecting real-world data. Then, you will formulate your experiment to ensure reliable results while being conscious of accuracy and cost. You will identify what success looks like for your product or service and develop metrics to test those factors. By the end of the course, you will be prepared to test your prototype or pilot and evaluate how your product or service idea needs to improve.

To be successful in this course you will need to come prepared with a loose plan for a new product or service.

  • Experimentation Planning

In this course, you will investigate different strategies to reduce the impact of unknowns and other risk factors on the successful deployment of your product or service idea. You will identify and evaluate a sequence of operational tasks to develop your product or service. Your task sequence will then undergo a peer review to inform the necessary changes to reduce risk and make your plan more viable. You will leave this course with a validated strategy for the development of your new product or service where risk has been reduced.

To be successful in this course you will need to come prepared with a loose plan for a new product or service.

KEY COURSE TAKEAWAYS

  • Conduct a digital audit for your company or venture
  • Identify what innovation should look like and identify gaps
  • Develop a mindset to rapidly generate opportunities for digital transformation
  • Use digital business model transformation templates to generate ideas
  • Conduct a value creation analysis
  • Develop a validated Business Model Canvas for your concept
  • Identify a risk-limiting path to develop your idea
  • Develop an action plan to implement digital innovation

WHAT YOU'LL EARN

  • Digital Transformation Certificate from Cornell Tech
  • 70 Professional Development Hours (7 CEUs)

Experts

Karan Girotra

Karan Girotra is an Associate Professor of Technology and Operations Management and the Paul Dubrule Chaired Professor of Sustainable Development at INSEAD. He is the author of the bestseller the "Risk-Driven Business Model". Karan’s research examines how new business models are disrupting centur...

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Digital Transformation at eCornell

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