Digital Marketing Analytics

Asper School of Business

Asper School of Business

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Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is designed for managers and entrepreneurs with a solid understanding of integrated marketing concepts and basic data analysis. basic understanding of existing social media platforms and who are seeking the tools needed to coordinate messaging and social media strategies to enhance brand awareness and engagement as part of their organization’s overall marketing strategy.

About the course

Learn to interpret digital marketing analytics to facilitate strategic decision-making.

Why This Program?

Information is NOT Power! We have access to limitless data and information that allows us to measure online behaviour and popularity in digital marketing. The challenge is not accessing the information, it’s identifying relevant data, analyzing it and then actually leveraging it to make informed strategic decisions. Thus, it’s what you do with the information that gives you the power!

Digital marketing analytics and analysis looks at a combination of website analytics, marketing campaign measurements and social media metrics to draw meaningful interpretation and facilitate strategic decision making.

Benefits

Through this program, you will:

  • Identify KPI’s based on organizational objectives
  • Adopt foundational skills of social listening including the creation of monitors and available social media metrics
  • Learn how to select and navigate different tools to collect and analyze online and offline data
  • Explore analytics methods and data visualization that can be used to convert social media and other digital data into marketing insights
  • Develop the skills to promote effective strategic decisions by learning to report on website visitors’ behaviour, engage in digital content testing, perform trend analysis and present and display digital data.

Experts

Christine Dubyts

Christine Dubyts is President of Dubyts Communications Inc., a full-service marketing and communications company offering consulting, graphic design, web design and new media marketing to companies and associations across Canada. An experienced speaker, trainer and consultant, Christine's passio...

Digital Marketing Analytics at Asper School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.