Developing Major Gifts
Lilly Family School of Philanthropy
How long?
- from 3 days
- in person, online
What are the topics?
Lilly Family School of Philanthropy
Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.
Full disclaimer.Read more about Business Communication
Read more about Leadership
Read more about Negotiations
Reviews
Comprehensive course analysis
Essentials
- What do past participants have to say about the course?
Full
- How many participants were promoted within three years after graduation?
- How did this course affect participants' professional trajectories?
- How many participants got their salary increased within two years after completing the program?
- What do past participants have to say about the course?
About the course
Raise more money by receiving more major gifts. Consistent donors can become major donors when you effectively implement the Eight-Step Major Gifts Management Cycle. Identify and utilize your own communication strengths when meeting with donors to develop major gifts and increase your fundraising success.
Schedule
Developing Major Gifts is offered in-person in multiple cities or online.
In-person Schedule
The in-person class is three days in length.
- Day 1: 8:30 a.m.–5 p.m.
- Day 2: 8:30 a.m.–5 p.m.
- Day 3: 8:30 a.m.–5 p.m.
Online Schedule
The online course is six weeks in length.
Each week you'll have a course module to complete. Each module consists of:
- readings from a PDF study guide
- viewing a pre-recorded narrated presentation
- completing a 10-question quiz where you must score a 7 or higher
- engaging in forum discussions with others
- and submitting assignments.
AGENDA
DAY ONE
- Introductions and Expectations
- Course Introduction
- Annual Gift and Major Gift Differences
- 8 steps overview and explanation
- Ethics Introduction
- Organizational Readiness for Major Gifts
- Giving Predictors and Drivers
- The Case for Major Gifts
- Major Gifts Team
- Leadership
- Volunteers
- Adjourn
DAY TWO
- Major Gifts Engagement
- Identification
- Qualification
- Introduction to Interpersonal Communication Style
- DiSC Personality Assessment
- How DiSC applies to MG work
- Donor Motivations and Engagement
- Ethics Case Study
- Reflections
- Adjourn
DAY THREE
- Development of Engagement Plan
- Gift Vehicles
- Cultivation
- Acknowledgement/Recognition
- Stewardship
- Renewal
- Solicitation and Negotiation
- Language of Solicitation
- Solicitation Exercise
- Success Measurement through Metrics
- Guided work through the Major Gifts Plan
- Course Wrap-Up, Graduation
- Adjourn
ONLINE COURSE AGENDA
Week 1: Introduction, Ethics and Readiness
- Readings
- Narrated Presentation
- Quiz
- Assignment: Ethics Case Study
- Assignment: Organizational Assessment
- Assignment: Discussing Your Work
Week 2: Donor Motivation, The Case and The Team
- Readings
- Narrated Presentation
- Quiz
- Assignment: Complete Your DiSC Profile
- Assignment: Building a Fundraising Team
- Assignment: Discussing Your Work
Week 3: DiSC and Personality Styles
- Readings
- Narrated Presentation
- Quiz
- Assignment: Dorothy Martin Case Study
- Assignment: Discussing Your Work
Week 4: Major Gift Management Cycle Part I
- Readings
- Narrated Presentation
- Quiz
- Assignment: Identify a Prospect
- Assignment: Discussing Your Work
Week 5: Major Gift Management Cycle Part II Solicitation
- Readings
- Narrated Presentation
- Quiz
- Assignment: Identify a Prospect, Part II Assignment: Discussing Your Work
Week 6: Planning and Measurement
- Readings
- Narrated Presentation
- Quiz
- Assignment: Fundraising Goals
- Optional Assignment: Long-Range Planning Model
- Assignment: Discussing Your Work
- Assignment: Course Evaluation
### You’ll learn how to
- Use your mission to motivate volunteers
- Develop an organizational vision for major gifts
- Organize your major gift program
- Provide and cultivate leadership for your major gifts program
- Help volunteers overcome their resistance to asking for gifts
- Respond to objections in your presentation
- Define the roles of board and staff in major gift fundraising
- Manage the eight-step major gifts process
- Use current research to guide your approach
- Forge leadership partnerships
What you’ll receive
- Planning outlines
- Vision statement outline
- A comprehensive, easy-to-understand study guide with background reading
Videos and materials
Developing Major Gifts at Lilly Family School of Philanthropy
Read more about Business Communication
Read more about Leadership
Read more about Negotiations
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.