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Schulich Executive Learning Centre

Developing and Presenting a Successful Business Case

Feb 3—Mar 9, 2020
CAD 895 ≈USD 677
Sep 14—Oct 19, 2020
CAD 895 ≈USD 677

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Writing a business case using this five-step model will save you time and can be used immediately to build a compelling proposal. Program/Opportunity Identification – learn to specify the gap between the actual and ideal – and how your ideas will achieve measurable improvement. Analysis of success drivers and impediments – learn the steps of systematically building a business case for your organization. Presenting strategical and tactical alternatives – identify and present key options at both a strategic and tactical level. This program includes comprehensive financial evaluation and recommendations – a complete process to compare the pros and cons of each idea, including financial, corporate and environmental goals. Finally, implementing a winning action plan – how to present and timeline your recommendations across four key functional areas: operations, marketing, finance and HR.

What You Will Learn

  • Present compelling business cases to management and stakeholders
  • Use financial information and market data in your decision-making processes
  • Prepare cost reduction and operational improvement proposals for your business
  • Learn about other successful business cases from diverse industries
  • Collaborate with other participants on an actual business case
  • Present and tell the story behind your winning business case

Program Structure

  • Five online modules over five weeks
  • Access through a convenient centralized learning management portal
  • Your learning management portal account will be active for an additional 4 weeks after the course ends

Course content details

Developing and Implementing a Successful Business Case

Making ‘The Business Case’ for Your Breakthrough Ideas

  • Leading product, service and market development breakthroughs
  • Overcoming financial, managerial and organizational barriers to new concepts and strategies
  • Using the business case approach to compel others to support your vision for success

Using the Business Case Approach in Practical Terms

  • The premise behind business case preparation
  • Viewing your case plan as a complete document that frames the strategic reasons for supporting the project
  • Applications for case analysis
  • Financial and strategic measurement tools

Understanding 5 Key Steps in Business Case Preparation

  • Problem/Opportunity Identification
  • Analysis of Success Drivers/Impediments
  • Presenting Strategic and Tactical Alternatives
  • Comprehensive Evaluation and Recommendations
  • Implementation and Action Planning

Conducting Financial Analysis for Your Business Cases

  • What financial models are required to support strategic business decisions?
  • What reports work best when building business cases?
  • Using sensitivity analysis for different projected scenarios
  • Advanced evaluation techniques such as NPV, Payback, Return on Investment, Developing A Case Presentation Specific to Your Organization
  • Every organization operates differently
  • How does your organizational decision-hierarchy work?
  • Culture, strategy and environmental considerations
  • Identifying critical objectives and decision criteria
  • Showing strategic alignment to business goals

Preparing Your Final Report and Presenting Your Recommendations

  • What are your organization and your boss really looking for?
  • How to package and present your case for maximum impact
  • Anticipating and responding to challenges
  • Presenting your key financial and strategic reports

Who should attend

This skills-intensive online workshop is ideal for business managers, directors and vice-presidents who regularly develop and present new proposals, budgets, business plans and recommendations. It will teach participants how to build successful cases and cut preparation time.


Biography Sanjay has a diverse background that includes various commercial management roles for both start-ups and established health-care companies. Prior to that he worked at a Toronto-based advertising agency. Over the last six years he has been a facilitator at the Schulich School of Busines...


Detailed Description
Detailed Description

Next dates

Feb 3—Mar 9, 2020
CAD 895 ≈USD 677
Sep 14—Oct 19, 2020
CAD 895 ≈USD 677

How it works

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