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Schulich Executive Learning Centre

Developing and Presenting a Successful Business Case

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Next dates

Sep 9—Oct 11
Online
CAD 895 ≈USD 666

Description

Writing a business case using this five-step model will save you time and can be used immediately to build a compelling proposal. Program/Opportunity Identification – learn to specify the gap between the actual and ideal – and how your ideas will achieve measurable improvement. Analysis of success drivers and impediments – learn the steps of systematically building a business case for your organization. Presenting strategical and tactical alternatives – identify and present key options at both a strategic and tactical level. This program includes comprehensive financial evaluation and recommendations – a complete process to compare the pros and cons of each idea, including financial, corporate and environmental goals. Finally, implementing a winning action plan – how to present and timeline your recommendations across four key functional areas: operations, marketing, finance and HR.

What You Will Learn

  • Present compelling business cases to management and stakeholders
  • Use financial information and market data in your decision-making processes
  • Prepare cost reduction and operational improvement proposals for your business
  • Learn about other successful business cases from diverse industries
  • Collaborate with other participants on an actual business case
  • Present and tell the story behind your winning business case

Program Structure

  • Five online modules over five weeks
  • Access through a convenient centralized learning management portal
  • Your learning management portal account will be active for an additional 4 weeks after the course ends

Course content details

Developing and Implementing a Successful Business Case

1. Making ‘The Business Case’ for Your Breakthrough Ideas

  • Leading product, service and market development breakthroughs
  • Overcoming financial, managerial and organizational barriers to new concepts and strategies
  • Using the business case approach to compel others to support your vision for success

2. Using the Business Case Approach in Practical Terms

  • The premise behind business case preparation
  • Viewing your case plan as a complete document that frames the strategic reasons for supporting the project
  • Applications for case analysis
  • Financial and strategic measurement tools

3. Understanding 5 Key Steps in Business Case Preparation

  • Problem/Opportunity Identification
  • Analysis of Success Drivers/ Impediments
  • Presenting Strategic and Tactical Alternatives
  • Comprehensive Evaluation and Recommendations
  • Implementation and Action Planning

4. Conducting Financial Analysis for Your Business Cases

  • What financial models are required to support strategic business decisions
  • What reports work best when building business cases
  • Using sensitivity analysis for different projected scenarios

5. Developing A Case Presentation Specific To Your Organization

  • Every organization operates differently
  • How does your organizational decision hierarchy work?
  • Culture, strategy and environmental considerations
  • Identifying critical objectives and decision criteria
  • Showing strategic alignment to business goals

6. Preparing Your Final Report and Presenting Your Recommendations

  • What are your organization and your boss really looking for?
  • How to package and present your case for maximum impact
  • Anticipating and responding to challenges
  • Presenting your key financial and strategic reports

Who should attend

This skills-intensive workshop is ideal for managers and directors who regularly develop and present new proposals, budgets, business plans and recommendations. Build successful cases and cut your preparation time down. This program will be of particular benefit to business managers, directors and vice-presidents.

Experts

Biography Beppino Pasquali is a Canadian chartered accountant with 20 years’ experience in accounting and taxation for small- to medium-sized companies. He advises clients in achieving growth and shareholder value. His considerable experience is evident in the seminar as he incorporates real lif...
Biography Sanjay has a diverse background that includes various commercial management roles for both start-ups and established health-care companies. Prior to that he worked at a Toronto-based advertising agency. Over the last six years he has been a facilitator at the Schulich School of Busines...

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