Developing and Presenting a Successful Business Case

Writing a business case using this five-step model will save you time and can be used immediately to build a compelling proposal. Program/Opportunity Identification – learn to specify the gap between the actual and ideal – and how your ideas will achieve measurable improvement. Analysis of success drivers and impediments – learn the steps of systematically building a business case for your organization. Presenting strategical and tactical alternatives – identify and present key options at both a strategic and tactical level. This program includes comprehensive financial evaluation and recommendations – a complete process to compare the pros and cons of each idea, including financial, corporate and environmental goals. Finally, implementing a winning action plan – how to present and timeline your recommendations across four key functional areas: operations, marketing, finance and HR.

What You Will Learn

• Present compelling business cases to management and stakeholders
• Use financial information and market data in your decision-making processes
• Prepare cost reduction and operational improvement proposals for your business
• Learn about other successful business cases from diverse industries
• Collaborate with other participants on an actual business case
• Present and tell the story behind your winning business case

Program Structure

• Five online modules over five weeks
• Access through a convenient centralized learning management portal
• Your learning management portal account will be active for an additional 4 weeks after the course ends

Course content details

Developing and Implementing a Successful Business Case

1. Making ‘The Business Case’ for Your Breakthrough Ideas

• Leading product, service and market development breakthroughs
• Overcoming financial, managerial and organizational barriers to new concepts and strategies
• Using the business case approach to compel others to support your vision for success

2. Using the Business Case Approach in Practical Terms

• The premise behind business case preparation
• Viewing your case plan as a complete document that frames the strategic reasons for supporting the project
• Applications for case analysis
• Financial and strategic measurement tools

3. Understanding 5 Key Steps in Business Case Preparation

• Problem/Opportunity Identification
• Analysis of Success Drivers/ Impediments
• Presenting Strategic and Tactical Alternatives
• Comprehensive Evaluation and Recommendations
• Implementation and Action Planning

4. Conducting Financial Analysis for Your Business Cases

• What financial models are required to support strategic business decisions
• What reports work best when building business cases
• Using sensitivity analysis for different projected scenarios

5. Developing A Case Presentation Specific To Your Organization

• Every organization operates differently
• How does your organizational decision hierarchy work?
• Culture, strategy and environmental considerations
• Identifying critical objectives and decision criteria
• Showing strategic alignment to business goals

6. Preparing Your Final Report and Presenting Your Recommendations

• What are your organization and your boss really looking for?
• How to package and present your case for maximum impact
• Anticipating and responding to challenges
• Presenting your key financial and strategic reports