Design Thinking: From Strategic Transformation to Business Impact

IESE Business School

How long?

  • 3 days
  • blended

IESE Business School


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Who should attend

The “Design Thinking: From Strategic Transformation to Business Impact” program is highly beneficial for managers responsible for business development, transformation, customer centricity, talent management, strategy implementation, customer service, strategic projects and innovation initiatives.

About the course

The Power of Design Thinking to Solve Complex Challenges

Harness the power of design thinking to boost your ability to tackle complex, customer-centric business challenges and address impending threats.


  • Customer centricity. Learn how cross-functional teams can coalesce around customer needs to build a shared understanding of purpose and clear user-centered focus.
  • Novel solutions. Explore new approaches to solve customer-centered problems in a wide range of business contexts.
  • Turn risk into opportunity. Learn how to turn obstacles into new business opportunities by engaging your team and leveraging their unique talents and perspectives.
  • Better results at lower risk. Create and implement customer-centric solutions with business impact, faster and more effectively.


The “Design Thinking: From Strategic Transformation to Business Impact” program’s content will be structured in the following way: The first block of the program focuses on the need for novel approaches like design thinking to catalyze strategic transformation and bridge the gap between dramatic change and positive corporate outcomes.

In the second block, participants will explore the power of design thinking as a problem-solving approach and its ability to simultaneously serve both customer and corporate interests. By combining concrete tools and techniques, design thinking offers organizations an in-depth understanding of end-user needs, while enhancing managerial competencies to solve human-centered challenges.

Theory comes to life in the final block, which features numerous examples of real-world design-thinking applications in a range of corporate contexts.

  • Corporate Transformation: Navigating Complexity

Strategies to integrate design thinking into corporate decision-making frameworks and guidelines to address threats head-on.

  • Hands-On Exercise: Inspiration, Ideation and Implementation

An engaging simulation to acquire an up-close understanding of distinct phases in the design-thinking methodology.

  • Uncovering Needs and Generating Opportunities

Insights to develop a deeper understanding of customer interests by discovering latent needs and focusing on the original challenge.

  • Concept Validation

Prototyping and experimentation to test ideas and learn from them quickly.

  • Design-Thinking Applications

Apply key learnings to dissolve crisis situations, design and develop new customer-centric initiatives, redefine business models and apply strategic problem-solving.

Methodology and Format

IESE’s blended programs accelerate growth and boost business performance through a strategic and seamless interplay of highly engaging online and onsite content.

This program comprises two online modules and a three-day on-site module on IESE’s campus in Barcelona. All modules deliver an engaging, high-impact learning experience by interweaving a strategic blend of academic methodologies, including the case method, lectures, expert-panel session, exercises, best practices and a design-thinking simulation.

The program is modular in structure, offering participants the option of participating in (1) the full blended program (2) Module 1 only or (3) online Modules 1 and 3.


Alejandro Lago

Areas of Interest Logistics, Supply Chain Management Service Operations Management Operations strategy Alejandro Lago is Professor and head of the Production, Technology and Operations Management Department, and Co-Director of The Africa Initiative at IESE Business School. He holds a Ph.D. in ...

Joaquim Vilà

Areas of Interest Creative problem solving through design thinking Systematic innovation: The role of managers in the front-end innovation process Top management Innovation leadership competences Strategic thinking for middle managers Drivers of a sustainable innovative culture Joaquim Vilà is...

Xavier Camps

He works as a visiting professor in various design and business schools — including IESE, Istituto Europeo di Design, Loyola Leadership School and ENAE — teaching design thinking methodologies and innovation management. He has served as a consultant on innovation and design thinking for companies...

Elisabeth de Morentin

She is a professor in the Master of Design Management at the Istituto Europeo di Design and in the Master of Retail Design at Elisava Design School. She was an innovation planner and design strategist at Brainpool consulting, in New York. She worked as innovation manager at Zobele group, in Barce...

John Pourdehnad

John is an educator/consultant in the field of strategic management and change, using systems thinking as a worldview and design thinking as a methodology to solve complex interactive problems. For nearly three decades as an associate of the late Russell L. Ackoff, he worked as a consultant in a...

Philippe Delespesse

CEO and Founder Binnakle Innovation Games and co-organizer of Gamification Day Degree in Management and MBA from the Solvay Business School (Belgium). More than 11 years experience in marketing and sales departments at Unilever and Henkel, before being in charge, as Director, of the launch of Mo...

Scott Paterson

Bringing over 20 years of strategic creative leadership, award-winning design, and mentorship across multiple disciplines, I help public and private organizations across the globe, to design participatory methods that tackle complex futures. From a decade plus of international consulting with fr...

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Design Thinking: From Strategic Transformation to Business Impact at IESE Business School

From  EUR 5 250$6,348
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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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