Design Thinking: From Strategic Transformation to Business Impact

IESE Business School

How long?

  • 3 days
  • blended

IESE Business School


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Who should attend

The “Creative Problem Solving: Implementing Design Thinking” program is especially beneficial for managers responsible for business development, talent management, customer service and innovation initiatives.

About the course

Discover the Power of Design Thinking

Adopt a fresh approach to problem solving and bolster your ability to tackle complex, human-centered business challenges by tapping into the power of design thinking.

Discover opportunities for organizational growth and elevate your team’s performance.


  • Novel solutions. Explore new approaches to problem solving that can be applied to a wide range of business challenges and contexts.
  • Shared methods. Gain principles, practices and techniques that enhance team performance and managerial competences.
  • Customer centricity. Learn how cross-functional teams can coalesce around customer needs to build a shared understanding around user-centered focus.
  • Better results at lower risk. Create and implement user-centered solutions with business impact, faster and more effectively.


The “Creative Problem Solving: Implementing Design Thinking” program’s content will be structured in the following way: The first day lays a theoretical foundation of design thinking and how it differs from traditional problem solving approaches. On day 2, the spotlight is on ideation, offering proven tools to stimulate creativity and customer centric concepts, and their subsequent prototyping and testing. The final day focuses on strategic implementation and best practices to ensure participants can transfer their learning to their unique professional contexts.

The Basics of Design Thinking

Learn how to establish strategic priorities and implement them through problem identification and prioritization.

Need Finding and Opportunity Generation

Develop a deep customer understanding by detecting latent needs and reframing the original challenge.


Discover the various phases of ideation, including idea generation and selection.

Solution Validation

Concept development and learning through experimentation and prototyping.

Design-Thinking Applications

Apply key learnings to business model design, service redesign, and strategic problem resolution and implementation.


The “Creative Problem Solving: Implementing Design Thinking” program The program combines a range of dynamic learning methodologies, including lectures, practical exercises, best practices, conferences and a design-thinking simulation. If there is sufficient quorum, those with prior experience with this type of simulation have the option of taking part in a case-study discussion that addresses the challenges of implementing design thinking in a traditional business context.


Joan Jané

Areas of Interest Strategic Alliances in Supply Chain and Logistics Supply Chain and Operations Management in Information Technology Strategic outsourcing management Project Management Joan Jané is Lecturer in the Department of Production, Technology and Operations Management at IESE Business Sc...

Joaquim Vilà

Areas of Interest Creative problem solving through design thinking Systematic innovation: The role of managers in the front-end innovation process Top management Innovation leadership competences Strategic thinking for middle managers Drivers of a sustainable innovative culture Joaquim Vilà is...

Xavier Camps

He works as a visiting professor in various design and business schools — including IESE, Istituto Europeo di Design, Loyola Leadership School and ENAE — teaching design thinking methodologies and innovation management. He has served as a consultant on innovation and design thinking for companies...

Elisabeth de Morentin

She is a professor in the Master of Design Management at the Istituto Europeo di Design and in the Master of Retail Design at Elisava Design School. She was an innovation planner and design strategist at Brainpool consulting, in New York. She worked as innovation manager at Zobele group, in Barce...

John Pourdehnad

John is an educator/consultant in the field of strategic management and change, using systems thinking as a worldview and design thinking as a methodology to solve complex interactive problems. For nearly three decades as an associate of the late Russell L. Ackoff, he worked as a consultant in a...

Philippe Delespesse

CEO and Founder Binnakle Innovation Games and co-organizer of Gamification Day Degree in Management and MBA from the Solvay Business School (Belgium). More than 11 years experience in marketing and sales departments at Unilever and Henkel, before being in charge, as Director, of the launch of Mo...

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Design Thinking: From Strategic Transformation to Business Impact at IESE Business School

From  5250 EUR$6,289

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