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European School of Management and Technology

Data Driven Organizations

Digital Excellence Program: Data Driven Organisations
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Description

This module will be an introduction to evidence-based decision-making. Departing from a hands-on introduction about hypotheses and quantitative assessments, many exercises will familiarize participants with the most frequent tools to allow judgments on the success of innovations. The participants will get to know why managers need Big Data and Big Data needs them. They will dive into the difference between descriptive, predictive, and prescriptive analytics and discuss how to distinguish between good and bad analytics. They will also learn how business experiments affect good managerial decision-making.

WHAT YOU LEARN?

" Data Driven Organizations" will be an introduction to evidence-based decision-making. Departing from a hands-on introduction about hypotheses and quantitative assessments, many exercises will familiarize participants with the most frequent tools to allow judgments on the success of innovations. The participants will get to know why managers need Big Data and Big Data needs them. They will dive into the difference between descriptive, predictive, and prescriptive analytics and discuss how to distinguish between good and bad analytics. They will also learn how business experiments affect good managerial decision-making.

The program will equip participants with the tools required to put Big Data to practical use and the necessary insights for leveraging analytics to increase efficiency and productivity, and seize new business opportunities.

Day 1 – (ESMT) Data Analytics for Decision Making: the use of data analytics; metrics – the fundamentals and why every leader should know about analytics; differences between traditional accounting systems and metrics for new business models; deriving relevant indicators for new business models; how data fits in and how data sciences can drive business value; the possibilities deriving from predictions, experimentation and how to visualize .

Day 2 – (41North) Applying Data Analytics in the Organization: Participants get to know best-practice cases how to build organizational muscle in analytics, how to organize for analytics internally and also how to tackle privacy and ethics. We then apply analytics to the participants’ businesses and develop action learning roadmaps.

Key Topics:

  • Fundamentals of data analytics
  • Creating business value from data
  • Organizing for analytics
  • Application of analytics

Key Benefits:

  • Being able to judge on the success of innovation
  • How to put Big Data to practical use
  • How to leverage analytics to increase efficiency and productivity

HOW YOU LEARN?

We have designed an experience-based program for managers from senior to top. As a result, Data Driven Organizations relies on methods specifically chosen for this group, including business cases, lectures, discussions with peers and faculty, and plenary discussions.

Methodology:

  • Interactive lectures
  • Short exercises
  • Group work and developing learning roadmap

Who should attend

This program is for managers that would like to understand the role of big data for their own decision making and also for their organization as a whole.

Experts

Before joining ESMT Berlin, Jens Weinmann was project manager of the Market Model Electric Mobility, a research project financed by the German environmental ministry (BMU). From 2007 to 2009, he worked as manager at the economic consultancy ESMT Competition Analysis. Further consulting experience...
Business Transformation Leader in establishing the systems, processes, and technical innovations that enable long-term business benefits while delivering immediate financial and operational results. Before joining Turkcell Group as CDAO, Barış worked in retail business as CEO of Mudo for 5 years ...
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