Consumer 2.0. How to Engage Consumers in the Digital Era

Luxembourg School of Business

How long?

  • 1 day
  • in person

Luxembourg School of Business

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Entrepreneurship

Entrepreneurship courses will introduce you in detail to the phenomenon of entrepreneurship, help you develop existing entrepreneurial skills, acquire...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

  • Marketing and sales manager and professionals that want to re-tool and re-think their marketing strategies.
  • CEO and Functional managers that want to understand the new relationships with customers in the digital era.
  • We encourage organizations to send marketing teams to this workshop.

About the course

Are you investing your marketing budget in the right place? Do you understand how your customers buy and what do they expect from you in the digital age? Do you understand what tools such as data-driven marketing can bring to your business? And, are you building your business and brand together with your customers? Managers need to think beyond the online communication revolution and understand the profound consumer behavior transformation that we are experiencing. Being able to redefine the new marketing charter, strategies and organization are key to succeed and survive in the new digital era.

Program Objectives

We will provide the necessary tools to define and implement the new strategy in the areas of Go-to-market, product management, and consumer engagement.

  • The new customer behavior in the digital era.
  • The real-time customer relationship and the speed of change in the competitive landscape
  • The deep changes in the distribution channels.
  • The new capabilities to track and understand consumer behavior in real time that data-driven marketing offers.
  • Authenticity: what are the new consumer’s expectations? Is authenticity profitable? Needed?
  • Real-time marketing: how can we sync our organizational clock with the consumer speed? What are brands such as Coca Cola, Taco Bell or Pepsi doing? What can we learn from tech startups?
  • Innovative consumer journey: are consumers still brand loyal? Are we investing in the right consumer’s touch-points? How has the purchase process changed? What can we do to re-engage the customers?
  • Engaging customer energy: do we know how to engage consumers energy? What are companies such as HP, 3M or GoPro doing in this area?
  • Focussing on the product: How can we deliver an emotional experience to the customer within the product? How has the new marketing product changed?

Experts

Pau Virgili

Pau Virgili, professor of Marketing at Esade, is an expert in new technologies, management, and marketing. He has considerable management experience in international companies, as well as an entrepreneur and consultant. Previously, he was the General Manager of Marketing Europe at HP FMCG and Mar...

Videos and materials

Consumer 2.0. How to Engage Consumers in the Digital Era at Luxembourg School of Business

From  EUR 876$1,057

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Entrepreneurship

During the Entrepreneurship courses, you will meet a number of experienced businessmen who will share their experience and strategies for building successful and profitable companies. You will also gain practical skills in drawing up a business plan,...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.