Comprehensive course analysis
Who should attend
The “Communication Skills That Empower Your Leadership” program is designed for managers who aspire to become better communicators and develop a style that fosters commitment among team members and stake holders. Professionals who lead large teams, manage client relationships or hold customer-facing roles will find this program particularly beneficial.
About the course
Discover how to speak powerfully and communicate effectively in a variety of contexts, capture the attention of your audience and make your body language work to your advantage.
- Design and deliver different types of speeches and presentations successfully, using proven rhetorical devices as a means of persuasion.
- Learn how to structure ideas, sharpen your message and interact confidently with the audience.
- Understand crucial non-verbal aspects of communication to increase authority, confidence and reduce nervousness.
The “Communication Skills That Empower Your Leadership” program covers everything you’ll need to make a powerful, persuasive and impactful presentation. It outlines a step-by-step approach to brainstorming, writing, designing and delivering your talk. This approach is user-friendly and saves time. It contains real-life examples from scenarios that you will encounter on a day-today basis – presentations to clients, to executive committees, crisis situations, ceremonies etc.
This program is done in a fun and relaxed manner with the entire group sharing best practices that have worked for them, along with expert advice from the professors. Rather than talking about ephemeral and abstract notions of confidence and persuasion, we focus on practical and tangible things such as how to use your hands (above your waist but not above your shoulders), what order should you introduce your main points (the most important first and last, the weakest in the middle), when to introduce your organisation (only after you’ve shown your audience that you know who they are) etc.
Topics covered in the program:
- How to structure interpersonal communication Confidence mainly comes from being clear about why you are speaking and how you are helping your audience:
- The difference between the structure of a presentation and the structure of a document.
- The 5 steps to opening a presentation.
- How to structure your main points.
- How to conclude your presentation.
- How to deal with questions and answers.
- How to look confident in front of your audience – voice, body language and eye contact
People will judge how confident and trustworthy you are based on the way you stand and move. Someone trying to look bigger than they are (by sticking their chest out too much), or smaller (by hunching their back and shoulders) show a lack of confidence because they are not occupying the space their body really needs. In these exercises we explore:
- How to stand still.
- How to have a powerful and clear voice.
- Maintaining eye-contact with the audience.
- How to move around as you speak to a group.
- How to walk out on stage, say hello and immediately grab the attention of the audience.
- The difference between gesturing when presenting and when in conversation.
- When to move your hands and when to let them rest.
- Gestures to avoid.
- Managing nerves and rehearsing
Everyone gets nervous before making a presentation; in fact, if you’re not nervous, there is something wrong. However, our nerves shouldn’t negatively impact on our performance. In this section, we look at different techniques to manage nerves before and during the presentation. We also look at effective techniques for rehearsing and explode some myths (e.g. don’t rehearse in front of a mirror!).
- Designing PowerPoint
Most people design Powerpoint for the completely wrong reasons – instead of designing slides that help the audience understand their message, they make slides to help them remember what they (the presenter) wants to say! People have forgotten the difference between Powerpoint slides and reports – this is why they often email their Powerpoint deck to their audience after the talk. If we can understand your talk by reading your PowerPoint slides, then they are very badly designed slides! Your slides should make little or no sense outside of the context of the performed presentation. In this part of the program we talk about:
- What text and how much text should go on a slide.
- How to write text on slides (e.g. never use ALL CAPITALS as it is difficult to read).
- How and when to use photos (e.g. use B&W images to talk about your competitors, colour to talk about your products).
- When you shouldn’t use PowerPoint and alternatives such as using Whiteboards and flip-charts.
- Dealing with angry people: speaking in situations of conflict and controversy
- How to understand the other’s position and where is the common ground
- What kind of arguments work in those circumstances
- How to structure them in a speech
- What kind of non-verbal language should be used.
- Public speaking in emergencies and crises
- What happens in the minds and hearts of people during a crisis or an accident
- What is the right approach in terms of messaging and emotional connection
- What are the questions you have to answer while facing an audience hit by a tragedy
On-Campus Edition Methodology
The program leverages a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures, exercises, the case study method and a computer simulation, all aimed to hone your skills as an agent of change. These teaching methods have been strategically combined to foster an optimal learning environment.
The on-site edition takes place on the school’s Madrid campus.
To ensure participants get the most out of the program, they will be asked to prepare the academic materials provided two weeks before the program’s start date.
Live Online Edition Methodology
The program leverages a range of highly dynamic teaching methodologies, including group discussions, class lectures, exercises and the case method, all aimed at honing your skills as an agent of change.
These teaching methods have been strategically combined to foster an optimal learning environment.
The live online edition is 5 weeks in duration:
- Week 1:
- Session 1
- Session 2
- Week 2:
- Session 1
- Session 2
- Week 3:
- Session 1
- Session 2
- Week 4:
- Session 1
- Session 2
After his graduation in Law, Yago de la Cierva has dedicated all his professional life to the four branches of communications: journalism (he founded and directed the international TV news agency ROMEreports), corporate communication, university teaching and as a crisis consultant, with particula...
Brian McCarthy helps people get their greatest work into the world. He helps individuals, teams and organisations turn their big ideas into reality. From an early age we are taught to study, analyse and discuss the ideas of others. But what about our own big ideas? How can we learn to better co...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.