Communication Skills That Empower Your Leadership

IESE Business School

How long?

  • 1 day
  • in person

IESE Business School

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Who should attend

The “Communication Skills That Empower Your Leadership” program is designed for managers who aspire to become better communicators and develop a style that fosters commitment among team members and stake holders. Professionals who lead large teams, manage client relationships or hold customer-facing roles will find this program particularly beneficial.

About the course

Discover how to speak powerfully and communicate effectively in a variety of contexts, capture the attention of your audience and make your body language work to your advantage.

Program Benefits

  • Design and deliver different types of speeches and presentations successfully, using proven rhetorical devices as a means of persuasion.
  • Learn how to structure ideas, sharpen your message and interact confidently with the audience.
  • Understand crucial non-verbal aspects of communication to increase authority, confidence and reduce nervousness.

Content

The “Communication Skills That Empower Your Leadership” program covers everything you’ll need to make a powerful, persuasive and impactful presentation. It outlines a step-by-step approach to brainstorming, writing, designing and delivering your talk. This approach is user-friendly and saves time. It contains real-life examples from scenarios that you will encounter on a day-today basis – presentations to clients, to executive committees, crisis situations, ceremonies etc. This program is done in a fun and relaxed manner with the entire group sharing best practices that have worked for them, along with expert advice from the professors. Rather than talking about ephemeral and abstract notions of confidence and persuasion, we focus on practical and tangible things such as how to use your hands (above your waist but not above your shoulders), what order should you introduce your main points (the most important first and last, the weakest in the middle), when to introduce your organisation (only after you’ve shown your audience that you know who they are) etc.

Topics covered in the program:

  1. How to structure interpersonal communication Confidence mainly comes from being clear about why you are speaking and how you are helping your audience:
  • The difference between the structure of a presentation and the structure of a document.
  • The 5 steps to opening a presentation.
  • How to structure your main points.
  • How to conclude your presentation.
  • How to deal with questions and answers. In this video you can see an excerpt from this part of the program.
  1. How to look confident in front of your audience – voice, body language and eye contact

People will judge how confident and trustworthy you are based on the way you stand and move. Someone trying to look bigger than they are (by sticking their chest out too much), or smaller (by hunching their back and shoulders) show a lack of confidence because they are not occupying the space their body really needs. In these exercises we explore:

  • How to stand still.
  • How to have a powerful and clear voice.
  • Maintaining eye-contact with the audience.
  • How to move around as you speak to a group.
  • How to walk out on stage, say hello and immediately grab the attention of the audience.
  • The difference between gesturing when presenting and when in conversation.
  • When to move your hands and when to let them rest.
  • Gestures to avoid.
  1. Managing nerves and rehearsing

Everyone gets nervous before making a presentation; in fact, if you’re not nervous, there is something wrong. However, our nerves shouldn’t negatively impact on our performance. In this section, we look at different techniques to manage nerves before and during the presentation. We also look at effective techniques for rehearsing and explode some myths (e.g. don’t rehearse in front of a mirror!).

  1. Designing PowerPoint

Most people design Powerpoint for the completely wrong reasons – instead of designing slides that help the audience understand their message, they make slides to help them remember what they (the presenter) wants to say! People have forgotten the difference between Powerpoint slides and reports – this is why they often email their Powerpoint deck to their audience after the talk. If we can understand your talk by reading your PowerPoint slides, then they are very badly designed slides! Your slides should make little or no sense outside of the context of the performed presentation. In this part of the program we talk about:

  • What text and how much text should go on a slide.
  • How to write text on slides (e.g. never use ALL CAPITALS as it is difficult to read).
  • How and when to use photos (e.g. use B&W images to talk about your competitors, colour to talk about your products).
  • When you shouldn’t use PowerPoint and alternatives such as using Whiteboards and flip-charts.
  1. Dealing with angry people: speaking in situations of conflict and controversy
  • How to understand the other’s position and where is the common ground
  • What kind of arguments work in those circumstances
  • How to structure them in a speech
  • What kind of non-verbal language should be used.
  1. Public speaking in emergencies and crises
  • What happens in the minds and hearts of people during a crisis or an accident
  • What is the right approach in terms of messaging and emotional connection
  • What are the questions you have to answer while facing an audience hit by a tragedy

Methodology

The “Communication Skills That Empower Your Leadership” program merges highly dynamic and interactive teaching methods, including video recordings, individual feedback sessions, classroom discussions, lectures and practical exercises. Participants are divided into small groups and grow as communicators in a positive and enriching learning environment. In order to benefit fully from the course, reading the academic material that will be provided two weeks prior to the start date is essential.

Experts

Yago De La Cierva

After his graduation in Law, Yago de la Cierva has dedicated all his professional life to the four branches of communications: journalism (he founded and directed the international TV news agency ROMEreports), corporate communication, university teaching and as a crisis consultant, with particula...

Videos and materials

Communication Skills That Empower Your Leadership at IESE Business School

From  4050 EUR$4,691

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