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Management Concepts

Communicating Strategically

Aug 26—27, 2019
2 days
Washington, District of Columbia, United States
USD 859
USD 429 per day
Sep 19—20, 2019
USD 859
Oct 24—25, 2019
2 days
Washington, District of Columbia, United States
USD 859
USD 429 per day
+12 more options

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How do you incorporate strategic considerations into your daily communication? Communicating strategically involves intentional communication that strengthens professional relationships and builds a productive working environment. Learn to communicate intentionally and strategically in daily interactions to align your goals to outcomes and tailor messages to various audiences to maximize impact.

Learning Objectives

  • Analyze opportunities to incorporate strategic communication
  • Use strategic communication to achieve desired outcomes
  • Incorporate audience considerations into strategic communication practices
  • Design messages that effectively promote strategic interests

Course Topics

Strategic Communication Overview

  • Characteristics of Strategic Communication
  • Opportunities for Strategic Communication

Communicating to Achieve Outcomes

  • Aligning Desired Outcomes
  • Analyzing the Success of the Message

Knowing Your Audience

  • Audience Analysis
  • Tailoring the Message

Designing Strategic Communication

  • Building Effective Messages
  • Practicing Strategic Communication

Who should attend

This course is designed for people who want to sharpen their strategic thinking skills and communicate more effectively in the workplace.