Chief Marketing Officer Program

Kellogg School of Management

How long?

  • 4 days
  • in person

What are the topics?

Kellogg School of Management

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About the course

Established in 2013, the Kellogg Chief Marketing Officer Program is specifically designed to increase the odds of success for high potential candidates for a CMO or equivalent role. We enroll people who are newly promoted or within 18-24 months of a divisional or corporate marketing leadership role. The CMO program is invitation-only to ensure a strong peer group.

Over four days, this program brings together a small, select group to engage with the following program content:

  • Leading a customer-focused enterprise
  • Marketing innovation
  • Effective C-Suite relationships
  • Self-development

Experts

Carter Cast

Carter Cast , a clinical professor at the Kellogg School of Management and also a venture partner at Pritzker Group Venture Capital, has played a pivotal role in building multiple iconic consumer brands. Carter started as a marketing manager at PepsiCo, working for the company's international foo...

Sanjay Khosla

Sanjay Khosla is a Senior Fellow at the Kellogg School of Management, Northwestern University and a Senior Advisor at Boston Consulting Group. Sanjay was President, Developing Markets at Kraft Foods (now Mondelez International) from Jan 2007 to March 2013, responsible for 65,000 people in over 6...

Harry Kraemer

Harry M. Jansen Kraemer, Jr. is an executive partner with Madison Dearborn Partners, a private equity firm based in Chicago, Illinois and a Clinical Professor of Strategy at Northwestern University's Kellogg School of Management. He was named the 2008 Kellogg School Professor of the Year. Harry i...

Brian Uzzi

Brian Uzzi is a globally recognized scientist, teacher, consultant and speaker on leadership, social networks, and big data. He is the Richard L. Thomas Professor of Leadership and Organizational Change at the Kellogg School of Management, and professor of sociology and professor of engineering a...

Florian Zettelmeyer

Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University. He also founded and directs the Program on Data Analytics at Kellogg, the school's Big Data and Analytics initiative.  Prior to his appointment at Kellogg he was an As...

Gregory Carpenter

Gregory Carpenter focuses on understanding how firms create competitive advantage through marketing strategy. Based on award-winning research, his recent book, Resurgence: The Four Stages of Market-Focused Reinvention (Palgrave Macmillan, 2014), examines how firms transform their culture, regaini...

Eric Leininger

Eric Leininger joined the Kellogg School faculty full time in September 2010, coming from McDonald's Corporation, where he was corporate senior vice president since 2004. He has been an affiliated faculty member since 1997. With Professor Gregory Carpenter, Eric leads The Kellogg Chief Marketing...

Thomas O'Toole

Thomas F. O'Toole is Clinical Professor of Marketing and Senior Fellow at the Kellogg School of Management of Northwestern University. At Kellogg, he is engaged in advancing the development, practice and teaching of subjects including: the development and use of data analytics for business advanc...

Diane Brink

Diane Brink is currently a Senior Fellow and Adjunct Professor at the Kellogg School of Management, Northwestern University.  She also consults with startups, private and public businesses to take their companies to the next level of growth and greatness. Ms. Brink served as IBM's Chief Marketin...

James Stengel

Jim Stengel is President/CEO of The Jim Stengel Company.  A prolific writer, speaker and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, and Unleashing the Innovators: How Mature Companies Find New Life with Startups. Jim is widely known ...

Chief Marketing Officer Program at Kellogg School of Management

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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