Compare courses
Register
UW Professional & Continuing Education

Certificate in Digital Marketing

UW Certificate in Digital Marketing
Sep 1, 2019—May 31, 2020
42 daysModules info
Bellevue, Washington, United States
USD 3597
USD 85 per day
Nov 1, 2019—Jul 31, 2020
Modules info
Online
USD 3597
Jan 1—May 31, 2020
30 daysModules info
Seattle, Washington, United States
USD 3597
USD 119 per day
+2 more options

How it works

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with UW Professional & Continuing Education.

Full disclaimer.

Description

Develop an Effective Digital Marketing Strategy

The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?

In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals.

WHAT YOU’LL LEARN

  • Methods for generating digital traffic and engagement, including mobile and email marketing, digital advertising, search, marketing automation, affiliate marketing, social media and content marketing
  • How to optimize your website with SEO techniques, meaningful content and a superior customer experience
  • Tools and approaches for measuring and optimizing marketing performance
  • Financial basics of digital marketing (attribution, budgeting, forecasting, planning)
  • How to build a marketing plan and manage a client relationship

GET HANDS-ON EXPERIENCE

  • Learn to use Google Analytics and gain exposure to other digital marketing tools
  • Develop a paid media plan for a mock company
  • Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio

Who should attend

Business professionals with some experience or education in marketing.

Experts

Working in advertising and digital marketing for more than a decade, Erin Anderson has built and executed many strategies for many brands — including consumer brands such as Amazon, Miller-Coors brands, Tully's, JMS Smuckers, Church & Dwight brands, SONY, Adobe, Holland America Lines and Temp...
Self-starter and product leader with a proven track record of exceeding goals consistently over 13 years at Amazon.com and Yahoo! in e-commerce and online advertising across Product Management, Program Management, Operations, and Marketing. I’m passionate about building high-performing teams an...
My love of media began with three elements core to my DNA. One: an inexhaustible curiosity about and consumption of content. Two: an innate ability to combine data and instinct. Three: mad planning and collaboration skills. Media and communication planning are equal parts inspiratio...
Lara Dalch is a marketing leader with more than 20 years of experience in integrated brand strategy, digital marketing and advertising, social media marketing, brand partnerships and promotions, and content marketing. Lara has held executive-level marketing roles at both start-up enterprises and ...
Andrew Dumont is a serial technologist with a passion for building, growing, and investing in early-stage companies. He's currently the founder of Curious Capital. Previously, Andrew worked as an Entrepreneur in Residence at Betaworks in New York City, a startup studio that has invested in compa...
As a consultant, Robert Haskitt serves as a digital advertising adviser for investment consulting firms and provides strategic marketing counsel and services to Northwest technology businesses, including several advertising and media companies. Before establishing his business in 2016, Haskitt se...
Aaron Lavin is a digital marketing and campaign expert with over 20 years of experience delivering marketing programs and strategy for B2C and B2B brands. Key areas of focus for Lavin are marketing strategy, campaign management, digital and content strategy, personalization, and customer engageme...
Brian brings more than two decades of digital marketing leadership and expertise to the company, including 10 years building and managing high-performance teams at Google, Ebay and Teespring. In this new role, he will focus on extending TUNE's market leading position within the Fortune 1,000, whe...
Steve Sack is a digital marketing expert with more than 15 years of executive-level marketing experience. He specializes in paid media, lead generation, channel strategy, reporting and analytics, content creation, influencer engagement and community management. Prior to working at Logic 20/20,...
Jamie Steven has more than 18 years of marketing, product and operational leadership experience that includes work at startups and enterprises including Ookla, Moz, Rhapsody, DocuSign, BestBuy and Microsoft. Prior to working at Ookla, a company focused on broadband testing and Web-based network d...

Next dates

Sep 1, 2019—May 31, 2020
42 daysModules info
Bellevue, Washington, United States
USD 3597
USD 85 per day
Nov 1, 2019—Jul 31, 2020
Modules info
Online
USD 3597
Jan 1—May 31, 2020
30 daysModules info
Seattle, Washington, United States
USD 3597
USD 119 per day
+2 more options

How it works

Show more