Business Design Fundamentals

Rotman School of Management

Rotman School of Management

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Who should attend

Business Design is broadly applicable across industry and responsibility area of any business. Managers and above will find these tools and techniques useful regardless of their function or role

About the course

Use design methods and techniques to find, frame and solve business problems.

Innovation for today’s business challenges. Business Design is evolving into the most prolific approach to organizational design and service innovation. Today’s leaders must be equipped with a mindset, skillset and toolset to creatively solve problems that focus on the user, customer or stakeholder.

This intensive program provides the fundamentals of ‘design thinking’ for business over a 2-day sprint. You will learn and apply industry leading user-centered design research, prototyping and storytelling methods to real business challenges.

Learn by doing.

Ideate, prototype and retest a real-world innovation challenge and truly get comfortable with the framework. You'll gain a design mindset and learn to build a business case for design.

By the end of the two days you will be able to

  • use design methods and techniques to find, frame and solve problems
  • think differently about needs, problems and solutions and
  • understand how empathy, creativity, prototyping and storytelling are critical for business innovation

We’re here to help.

This innovative program focuses on understanding what customers need and how meeting those needs can drive business.

Schedule

Day 1: Learning

Intro to design thinking methods and mindsets

Intro to business design sprint phases:

  • Need/problem finding
  • Problem framing
  • Problem solving

Business design sprint phase 1:

  • Need/problem finding: design research

Outcome

  • Identify the attributes required for a design mindset attributes
  • Learn innovation process phases
  • Understanding the business case for design
  • Learn how to formulate need/problem hypotheses
  • Develop your observational skills and unearth new insights
  • Accurately identify motivations and drivers

Day 2: Learning

Business design sprint phase 2:

  • Problem framing: prototyping

Business design sprint phase 3:

  • Problem solving: storytelling

Design-innovation presentations

Outcome

  • Learn to create problem statements
  • Learn how to use and apply “how might we” statements
  • Understand the benefits of rapid prototyping with clients

  • Learn how to build and properly apply user journeys

  • Learn how to design prototypes

  • Hone your ability to craft innovation story pitches

Experts

Angele Beausoleil

Dr. Angèle Beausoleil is a 'pracademic' who teaches design methodologies for business innovation and leads field (action) research inside organizations on innovation process design, navigation and management. A former communications designer, senior strategist and innovation lab executive, she ap...

Videos and materials

Business Design Fundamentals at Rotman School of Management

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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