Business Design Fundamentals
Rotman School of Management
How long?
- 2 days
- in person
What are the topics?
Rotman School of Management
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Who should attend
Business Design is broadly applicable across industry and responsibility area of any business. Managers and above will find these tools and techniques useful regardless of their function or role
About the course
Use design methods and techniques to find, frame and solve business problems.
Innovation for today’s business challenges. Business Design is evolving into the most prolific approach to organizational design and service innovation. Today’s leaders must be equipped with a mindset, skillset and toolset to creatively solve problems that focus on the user, customer or stakeholder.
This intensive program provides the fundamentals of ‘design thinking’ for business over a 2-day sprint. You will learn and apply industry leading user-centered design research, prototyping and storytelling methods to real business challenges.
Learn by doing.
Ideate, prototype and retest a real-world innovation challenge and truly get comfortable with the framework. You'll gain a design mindset and learn to build a business case for design.
By the end of the two days you will be able to
- use design methods and techniques to find, frame and solve problems
- think differently about needs, problems and solutions and
- understand how empathy, creativity, prototyping and storytelling are critical for business innovation
We’re here to help.
This innovative program focuses on understanding what customers need and how meeting those needs can drive business.
Schedule
Day 1: Learning
Intro to design thinking methods and mindsets
Intro to business design sprint phases:
- Need/problem finding
- Problem framing
- Problem solving
Business design sprint phase 1:
- Need/problem finding: design research
Outcome
- Identify the attributes required for a design mindset attributes
- Learn innovation process phases
- Understanding the business case for design
- Learn how to formulate need/problem hypotheses
- Develop your observational skills and unearth new insights
- Accurately identify motivations and drivers
Day 2: Learning
Business design sprint phase 2:
- Problem framing: prototyping
Business design sprint phase 3:
- Problem solving: storytelling
Design-innovation presentations
Outcome
- Learn to create problem statements
- Learn how to use and apply “how might we” statements
Understand the benefits of rapid prototyping with clients
Learn how to build and properly apply user journeys
Learn how to design prototypes
Hone your ability to craft innovation story pitches
Experts
Angele Beausoleil
Dr. Angèle Beausoleil is a 'pracademic' who teaches design methodologies for business innovation and leads field (action) research inside organizations on innovation process design, navigation and management. A former communications designer, senior strategist and innovation lab executive, she ap...
Videos and materials
Business Design Fundamentals at Rotman School of Management
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