Business Design Fundamentals

Use design methods and techniques to find, frame and solve business problems.

Innovation for today’s business challenges. Business Design is evolving into the most prolific approach to organizational design and service innovation. Today’s leaders must be equipped with a mindset, skillset and toolset to creatively solve problems that focus on the user, customer or stakeholder.

This intensive program provides the fundamentals of ‘design thinking’ for business over a 2-day sprint. You will learn and apply industry leading user-centered design research, prototyping and storytelling methods to real business challenges.

Learn by doing.

Ideate, prototype and retest a real-world innovation challenge and truly get comfortable with the framework. You'll gain a design mindset and learn to build a business case for design.

By the end of the two days you will be able to

• use design methods and techniques to find, frame and solve problems
• think differently about needs, problems and solutions and
• understand how empathy, creativity, prototyping and storytelling are critical for business innovation

We’re here to help.

This innovative program focuses on understanding what customers need and how meeting those needs can drive business.

Schedule

Day 1: Learning

Intro to design thinking methods and mindsets

Intro to business design sprint phases:

• Need/problem finding
• Problem framing
• Problem solving

Business design sprint phase 1:

• Need/problem finding: design research

Outcome

• Identify the attributes required for a design mindset attributes
• Learn innovation process phases
• Understanding the business case for design
• Learn how to formulate need/problem hypotheses
• Develop your observational skills and unearth new insights
• Accurately identify motivations and drivers

Day 2: Learning

Business design sprint phase 2:

• Problem framing: prototyping

Business design sprint phase 3:

• Problem solving: storytelling

Design-innovation presentations

Outcome

• Learn to create problem statements
• Learn how to use and apply “how might we” statements

• Understand the benefits of rapid prototyping with clients

• Learn how to build and properly apply user journeys

• Learn how to design prototypes

• Hone your ability to craft innovation story pitches