Rotman School of Management
Business Design Fundamentals
Available dates
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Full disclaimer.About the course
Use design methods and techniques to find, frame and solve business problems.
Innovation for today’s business challenges. Business Design is evolving into the most prolific approach to organizational design and service innovation. Today’s leaders must be equipped with a mindset, skillset and toolset to creatively solve problems that focus on the user, customer or stakeholder.
This intensive program provides the fundamentals of ‘design thinking’ for business over a 2-day sprint. You will learn and apply industry leading user-centered design research, prototyping and storytelling methods to real business challenges.
Learn by doing.
Ideate, prototype and retest a real-world innovation challenge and truly get comfortable with the framework. Our coaches will be with you every step of the way.
We’re here to help.
This innovative program focuses on understanding what customers need and how meeting those needs can drive business.
Who should attend
Senior managers who need to drive innovation in their organization
Trust the experts
Angele Beausoleil
Dr. Angèle Beausoleil is a 'pracademic' who teaches design methodologies for business innovation and leads field (action) research inside organizations on innovation process design, navigation and management. A former communications designer, senior strategist and innovation lab executive, she ap...
