Rotman School of Management
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.
Who should attend
Senior managers who need to drive innovation in their organization
About the course
Use design methods and techniques to find, frame and solve business problems.
Innovation for today’s business challenges. Business Design is evolving into the most prolific approach to organizational design and service innovation. Today’s leaders must be equipped with a mindset, skillset and toolset to creatively solve problems that focus on the user, customer or stakeholder.
This intensive program provides the fundamentals of ‘design thinking’ for business over a 2-day sprint. You will learn and apply industry leading user-centered design research, prototyping and storytelling methods to real business challenges.
Learn by doing.
Ideate, prototype and retest a real-world innovation challenge and truly get comfortable with the framework. Our coaches will be with you every step of the way.
We’re here to help.
This innovative program focuses on understanding what customers need and how meeting those needs can drive business.
Intro to design thinking methods and mindsets
Intro to business design sprint phases:
- Need/problem finding
- Problem framing
- Problem solving
Business design sprint phase 1:
- Need/problem finding: design research
- Identify the attributes required for a design mindset attributes
- Learn innovation process phases
- Understanding the business case for design
- Learn how to formulate need/problem hypotheses
- Develop your observational skills and unearth new insights
- Accurately identify motivations and drivers
Business design sprint phase 2:
- Problem framing: prototyping
Business design sprint phase 3:
- Problem solving: storytelling
- Learn to create problem statements
- Learn how to use and apply “how might we” statements
Understand the benefits of rapid prototyping with clients
Learn how to build and properly apply user journeys
Learn how to design prototypes
Hone your ability to craft innovation story pitches
Dr. Angèle Beausoleil is a 'pracademic' who teaches design methodologies for business innovation and leads field (action) research inside organizations on innovation process design, navigation and management. A former communications designer, senior strategist and innovation lab executive, she ap...
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