Building the Right Communication Team

Northwestern University in Qatar

How long?

  • 2 days
  • online

What are the topics?

Northwestern University in Qatar

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Full disclaimer.

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

About the course

Skilled communicators are adept at distilling complex information to influence, reinforce or change public opinion. But how do you identify what makes a good communicator? What skills and requirements do existing communication teams need to be successful in today’s media environment. What does the future hold?

This course will analyze the key roles and functions within different types of communication teams and outline the composition and skillsets required for high performance. We will look at the process involved in auditing team skills, and how to identify areas for improvement. We will discuss expected changes to the industry at a regional and global level and how managers can prepare for and act upon these changes. Participants in this class will develop a roadmap that ensures that their teams remain fit for purpose and are capable of adapting to and anticipating changes in our modern media environment. In addition to team dynamics, we will look to the impact of existing and new technologies on the profession including the role of AI in automating communication, DeepFakes, Bots, Disinformation, Grey Zone aggression, and PR ethics

Experts

Justin Kerr-Stevens

Justin Kerr-Stevens is a communications practitioner and managing director of BLJ Worldwide’s communication team in the Middle East. For more than 20 years he has provided in-country advice to heads of state, foreign ministers, and senior officials across Australasia, Europe, and the Middle East ...

Building the Right Communication Team at Northwestern University in Qatar

From  $1,200

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

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