Building an Effective Marketing Plan Certificate Program

DePaul University

How long?

  • 6 days
  • online

What are the topics?

DePaul University

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

  • Professionals who are involved in, or aspire to, lead and manage marketing within an organization
  • Strategic planners interested in developing a more integrated, holistic marketing plan
  • Professionals who implement and execute the strategic initiatives of their organization’s marketing plan
  • Entrepreneurs and individuals interested in learning and understanding new marketing solutions, and how to effectively execute cutting-edge ideas and plans

About the course

The Building an Effective Marketing Plan Certificate Program will equip you with the knowledge and skills you need to create a world-class marketing plan that moves a business forward and impacts revenue growth. This course will be highly interactive. You should expect to get to know your fellow classmates very well. Maybe you will start a company together?!

In this program, you will learn how each element fits into the overall plan of a business and how to develop and execute your own plans. The program content will cover everything from basic fundamentals to the latest trends, and you will develop your own marketing plan to take back to your organization. This six-week certificate program can be taken as a stand-alone course, and also fulfills one of the core requirements in DePaul’s Integrated Marketing Communications Certificate Program.

Benefits

Through this program, you’ll learn to develop high-impact marketing plans by:

  • Orchestrating programs that generate demand
  • Crystalizing plans for building brand recognition
  • Measuring marketing impact and performance
  • Designing the optimal marketing team and talent
  • Outlining a multi-phase roadmap for execution
  • Assessing customer needs
  • Analyzing market demand
  • Evaluating competition
  • Developing product marketing strategies
  • Developing marketing promotion programs and budgets

Syllabus

Week 1—Marketing Fundamentals

  • What is a marketing plan?
  • Situational analysis (historical data)
  • Company goals
  • Target audience (segmentation and need)
  • Market research and analysis
  • Competitive analysis

Week 2—Marketing Goals, Strategies and Positioning

  • Marketing goals (roll-up to company goals)
  • Marketing strategies
  • Positioning and messaging
  • Product and services direction and definition
  • Product and services launches

Week 3—Impacting Sales

  • Sales channel strategy (distribution model, customer acquisition and lifetime value)
  • Sales support (messaging, training, tools)
  • Partner/channel strategy
  • Pricing and packaging

Week 4—Marketing Execution

  • Campaigns
  • Marketing channels/vehicles (PR, trade shows, social, email, website, direct mail, etc.)
  • Programs
  • Testing (messages, ideas, markets)
  • Marketing activity timeline/calendar

Week 5—Marketing Infrastructure

  • Marketing team structure/growth/responsibilities (org chart)
  • Technology (software)
  • Budget allocation
  • Metrics of achievement
  • Assumptions, dependencies, risks

Week 6—Final Presentations

  • Your final presentations and feedback
  • The future of marketing for you and your business
  • Scenario planning
  • Ensuring your plan does NOT collect dust – ACTION PLAN

Building an Effective Marketing Plan Certificate Program at DePaul University

From  $1,095

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Thank you for your application

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.