About the course
The essence of leadership is credibility - something most professionals spend their careers striving to achieve. Today, leaders recognize that to have influence and impact, to lead others, and be credible requires a confident presence, consistent positioning and a clear narrative of who you are and what you stand for. Learn how to build a leadership brand, understand the needs and wants of your target audience, and establishing credibility as a leader in person and online.
- Learn why focused personal branding and leadership are needed today more than ever before.
- Assess your current personal brand and clarify your ideal end state.
- Identify your personal brand blindspots and create a strategy for fixing them.
- Learn who your target audience is and what they need and want from you
BUILD AND PROMOTE YOUR LEADERSHIP VALUE THROUGH:
- Narrative And Storytelling
- Online Engagement (Digital Reputation)
- Networking And Relationships
- Executive Presence And Image
Discover action items successful leaders use every day to build and promote their leadership brand.
Understand the risk of reputation damage and how to fix it.
Create a personal action plan, brand agreement, and vision for your reputation that you can deploy right away.
Lida Citroen is an award-winning personal branding and reputation management specialist who develops the identities of global executives, professionals, military veterans and thought leaders. In her engaging and informative presentations, Lida shares the secrets to building a standout personal br...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.