Bringing Technology to Market and Delivering on Digital

ESMT

ESMT

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Who should attend

"Bringing Technology to Market and Delivering on Digital" is designed for managers that would like to bring new technologies to market and would also like to understand potential pitfalls and strategies for global markets. Also managers that would like to implement digital strategies will strongly benefit from the program.

About the course

Responding to the demands of the global business world, the last module will provide participants with the right understanding, concepts, and tools for improving revenue generation. During the module, we will have a deeper look into how to tailor services and product offerings to profit from developments. Additionally, we will provide the necessary tools to generate competitive market strategies and establish the means for their implementation.

The second part of the module deals with successfully implementing digital transformation projects. Participants will gain a clear understanding of how organizations can maximize returns from their digital investments. Additionally, they learn tools and techniques that allow the realization of real benefits.

How you upgrade your certificate to digital excellence post-graduate certificate?

The Post-graduate Certificate in Digital Excellence for CxO’s is a university- level certificate offered by 41 North Business School in partnership ESMT Berlin. To acquire this certificate, candidates have to enroll for a minimum of six program modules (12 days) spread over a period of a year. We have further divided the course of study into six tracks.

The programs have been designed – and will be led – by 41 North Business School in partnership with ESMT faculty members and 41 North’s visiting faculty, who will also advise participants throughout their studies. Programs are offered in English.

What You Learn?

Global markets are turbulent and their competitive landscapes are continually changing. New customer segments, low-cost competitors, new technologies, and innovative business models demand that suppliers adjust their market approaches to changing conditions.

Similarly, managers responsible for a product and/or region have to know how to tailor services and product offerings to profit from developments. They have to generate competitive market strategies and establish the means for their implementation. This includes gaining support within their corporations and motivating their teams to excel in the global environment.

“Bringing Technology to Market and Delivering on Digital” has been designed to provide managers in technology-driven B2B markets with the knowledge and concepts they need to develop growth plans and mitigate risk. Responding to the demands of the global business world, the three program modules will comprise an international group of participants and be run in the three major business regions of the United States, China, and Europe.

  • Right understanding, concepts, and tools for improving revenue generation.
  • Clear understanding of how organizations can maximize returns from their digital investments.
  • Tools and techniques that allow the realization of real benefits.
  • Right understanding, concepts, and tools for improving revenue generation with benchmarks, example cases.
  • Clear understanding of how organizations can maximize returns from their digital investments, setting right KPIs.
  • Understanding process and tools for successful implementation projects.

Day 1 (ESMT) – Bringing Technology to Market: Tackling low-cost competition in global markets, developing innovative business models, turning complex services into a profitable business, and understanding cost traps in business models 4.

Day 2 (41North) – Delivering on Digital: understanding how digital investments create real business value, how to lead digital transformation initiatives by mapping organizational changes against expected benefits, investment objectives, and business drivers, analyzing stakeholders, identifying and overcoming obstacles; discussing how to take action by assigning roles, building business cases and designing projects

Key Topics:

  • Tackling low cost competition
  • Strategic options: no frills, premium goods and complex service solutions
  • Cost traps in innovative business models
  • Stakeholder analysis
  • Digital investments and its implications

Key Benefits:

  • Right understanding, concepts, and tools for improving revenue generation
  • Clear understanding of how organizations can maximize returns from their digital investments
  • Tools and techniques that allow the realization of real benefits.

How you learn?

We have designed an experience-based program for managers from senior level to top. As a result, module relies on methods specifically chosen for this group, including business cases, lectures, discussions with peers and faculty, group work, and plenary discussions.

Experts

Bianca Schmitz

Bianca Schmitz is a program director and head of international executive education relationships at ESMT Berlin. She is responsible for establishing new international cooperations with other business schools, institutions or networks, such as the Global Network for Advanced Management (GNAM) or ...

Olaf Plötner

Olaf Plötner is a professor at ESMT. He joined ESMT as one of the first faculty members and managing director of ESMT Customized Solutions GmbH in 2002. From 2011 to 2017, he was the dean of executive education at ESMT and developed the school to a top-ten institution in this field, based on the ...

Mustafa Ayhan

Born in 1976, Mustafa Ayhan has started his professional job career in Bosch company in 1998 by assuming the data centre, network, production systems, process management, project management and change management responsibilities in informatics and data processing field. In 2014, he has been appoi...

Videos and materials

Bringing Technology to Market and Delivering on Digital at ESMT

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.