Brand Management

London College of Fashion

What are the topics?

London College of Fashion

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Who should attend

Professionals, students and recent graduates in the fields of Design, Marketing, Communication, Photography, Videography and Fine Arts. Also suitable for those interested in broadening their knowledge of Branding and Communication-related subjects.

About the course

Find out how a strong brand can be the most important asset for an individual or company in achieving growth and notoriety.

Focusing on the importance of strategic management of brands, you will gain insight into the branding processes and sustained value creation.

Through practical exercises, you will apply this knowledge and learn how to develop effective identity strategies to successfully guide the expression of a brand, in the current markets. Taught by a professional in the brand design and visual communication fields, you will examine agency briefs, client requests and case studies.

Topics covered

  • Building a Brand Platform
  • Brand Archetypes
  • Brand Architecture
  • Brand Experience
  • Construction of a Brand Identity
  • Brand Management
  • Case Studies
  • Practical Exercises

Course outcomes

By the end of this course you will be able to fully analyse and develop any brand, including positioning and effective communication. This will hugely benefit your professional development, CV and future work opportunities.

Experts

Giulio Mazzarini

Early life and education Coming from family of noble origins, Giulio Mazzarini was born in Italy, and grew up in Rome, Italy, where he attended university. After graduating in Sociology, he deepened the studies of Visual Communication and Photography, thanks also to one of his lecturers, the form...

Brand Management at London College of Fashion

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.