Who should attend
Professionals, students and recent graduates in the fields of Design, Marketing, Communication, Photography, Videography and Fine Arts. Also suitable for those interested in broadening their knowledge of Branding and Communication-related subjects.
About the course
Find out how a strong brand can be the most important asset for an individual or company in achieving growth and notoriety.
Focusing on the importance of strategic management of brands, you will gain insight into the branding processes and sustained value creation.
Through practical exercises, you will apply this knowledge and learn how to develop effective identity strategies to successfully guide the expression of a brand, in the current markets. Taught by a professional in the brand design and visual communication fields, you will examine agency briefs, client requests and case studies.
- Building a Brand Platform
- Brand Archetypes
- Brand Architecture
- Brand Experience
- Construction of a Brand Identity
- Brand Management
- Case Studies
- Practical Exercises
By the end of this course you will be able to fully analyse and develop any brand, including positioning and effective communication. This will hugely benefit your professional development, CV and future work opportunities.
Early life and education Coming from family of noble origins, Giulio Mazzarini was born in Italy, and grew up in Rome, Italy, where he attended university. After graduating in Sociology, he deepened the studies of Visual Communication and Photography, thanks also to one of his lecturers, the form...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.