Arts Marketing & Communications

Sotheby's Institute of Art

Sotheby's Institute of Art

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Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

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Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

The curriculum is designed for those who wish to understand more about different aspects of marketing, including but not limited to digital marketing, content marketing, influencers, social media, optimization tactics, brand management, public and press relations, and crisis communications. All levels of experience are warmly welcome. Courses led by Noreen tend to attract students from a range of different backgrounds including events, gallery and museum professionals, creative practitioners, client services or people with an interest in these fields.

About the course

This online course surveys the techniques and tactics used to create integrated, effective marketing and communications campaigns in the public and private sectors, from museums and galleries to dealers and auction houses.

The course provides participants with an understanding of key marketing concepts, theories and practical applications through an analysis of case studies and a series of live lectures. It is designed for anyone interested in marketing, communications and PR in the creative sector, and in developing their own understanding of how these parallel fields have evolved.

You will learn:

  • To contextualize marketing, communications, and digital strategies in the public and private sectors of the art world.
  • How to identify techniques and tactics used within marketing campaigns and evaluate their success.
  • The opportunities (and challenges) of various sector-specific tactics including social media, email newsletters, crisis communications, and the influencer economy.

Topics covered in this course may include:

  • Key Marketing Concepts, Theories, and Practical Applications
  • Case Studies: The Strategies of Major Public Cultural Institutions
  • Competitor Analysis
  • Optimization Tactics
  • Realtime Crisis Communications and Management

Experts

Noreen Ahmad

Noreen Ahmad (Director of Communications and Marketing, The Morgan Library & Museum) is an accomplished strategist and communications specialist skilled at balancing the ideals of the cultural sector with the long-term mission-driven interests of every client. Over the last decade, she has wo...

Arts Marketing & Communications at Sotheby's Institute of Art

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.