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IESE Business School

Artificial Intelligence for Executives

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AI From a Leadership Perspective

Learn how artificial intelligence is transforming business from a strategic management perspective. Discover its power as a catalyst of innovation, growth and competitive advantage.


  • Gain clarity on core AI applications and how they are transforming business
  • Examine the central challenges and opportunities of AI integration
  • Evaluate the impact of AI on business models and sources of competitive advantage
  • Analyze how AI shapes your role as a senior decision maker
  • Explore the implications of AI from ethical standpoints


The “Artificial Intelligence for Executives” program will tackle the following topics:

An Overview of Artificial Intelligence

  1. Real-Life Examples in Global Industry
  2. Core AI Applications: Machine Learning, Natural-Language Processing and Robotics
  3. A Closer Look at Machine Learning and Framework for Understanding its Implications

The Implications of AI on Managers and Organizations

  • Artificial Intelligence and Human Resources
  • Artificial Intelligence and Marketing

The Interplay Between AI and Corporate Strategy

  • Analysis of Competitive Landscapes
  • Identifying Potential Sources of Competitive Advantage
  • The Role of Data and Algorithms

Implementing AI: Technological and Organizational Perspectives

  • Technological Considerations
  • Organizational Challenges in AI Integrations

Ethical and Privacy Concerns

  • Ethical Considerations in the use of AI
  • Societal Impacts


The “Artificial Intelligence for Executives” program combines a series of interactive teaching methods including dynamic group discussions, class lectures and the case study method, which will serve as a guide to analyze real-life examples and applications of AI in global industry.

Who should attend

The “Artificial Intelligence for Executives” program is designed for general managers, senior executives and strategic decision makers who are considering applying AI in their operations or seek a broader understanding of the potential impact of AI on their work, organization and competitive landscape.

The program explores AI solutions from a managerial perspective and does not require a technical background.


Areas of Interest Top management teams Relationships between top and middle managers Teamwork Temporal dynamics of teamwork Anneloes Raes is an associate professor in the Department of Managing People in Organizations at IESE. She holds a PhD in Organizational Behavior from Maastricht Universit...
Areas of Interest Social media Digital marketing Sales management Customer management and CRM Prof. Julian Villanueva is the Head of the Marketing Department at IESE Business School. He holds a Ph.D. in Management (Marketing) from UCLA, an MBA at IESE, and a B.A. in Economics (Universidad Com...
Areas of Interest Collective Innovation Online Collaboration Computer-Supported Cooperative Work Crowdsourcing Open & User Innovation 3D Printing Social Networks Open Source Hardware Crowdfunding Prof. Kyriakou holds a Ph.D. in Business Administration from Stevens Institute of Technology,...


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