Art as a Global Business: the Value of art
Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with Sotheby's Institute of Art.Full disclaimer.
Art as a Global Business: The Value of Art provides essential information about the systems, structures, and dynamics that drive the art market to reveal the key influencers and the legal context within which these influencers operate. Designed to build knowledge of Old Masters and contemporary art alike, each week evaluates how newer artists garner prestige, and how newsworthy sales drive the market internationally. Course materials also analyze the art market from a current viewpoint and trace the market’s historical roots, providing an in-depth picture of how today’s market came into being. Beyond considering the importance of the substantial amounts of money involved in the dealing of art, this course also gives you the opportunity to carefully consider the challenges, risks, and opportunities inherent in the market.
What you will learn:
- An understanding of the structure, history, and dynamics of the art market.
- The analytical skills to critically evaluate the art market and the practices involved in buying and selling art.
- A close examination of the opportunities, challenges, and risks of the art market.
Week 1: An Introduction to Collecting
- Cabinets of Curiosities to Museums – The History of Collecting
- Development of Museums and Contemporary Collecting Practices
Week 2: Introduction to the Art Markets
- Renaissance Patronage to Today – A History of the Market
- Primary Market, Secondary Market, Auction Market, and New Markets
Week 3: The Value of Art
- What Makes Art Valuable
- How are Market Values Established
Week 4: Validation
- Exploring the Networks of Institutions and Individuals that Shape the Market
- Galleries, Museums, Auction Houses, Art Fairs, Dealers, and Publications
Week 5: The Rise of Pop Art
- Exploring the Rise of Pop Art
- Art Consumption and Identity
Week 6: Opportunities, Challenges, and Risks
- Photography, Video, and Installation Art
- Opportunities, Challenges, and Risks in the Art Market