About the course
Art as a Global Business: The Value of Art provides essential information about the systems, structures, and dynamics that drive the art market to reveal the key influencers and the legal context within which they operate. Designed to build knowledge of Old Masters and contemporary art alike, each week evaluates how newer artists garner prestige, and how newsworthy sales drive the market internationally. Course materials also analyze the art market from a current viewpoint and trace the market’s historical roots, providing an in-depth picture of how today’s market came into being. Beyond considering the importance of the substantial amounts of money involved in the dealing of art, this course also allows you to carefully consider the challenges, risks, and opportunities inherent in the market.
This Premier Online Course features weekly recorded lectures and faculty-guided discussion boards to maximize flexibility and deliver an engaging and interactive digital experience.
You will learn
- To identify and describe the structure, history, and dynamics of the global art market.
- To critically evaluate the art market and the practices involved in buying and selling art.
- To recognize and assess the opportunities, challenges and risks present in the global art market.
Week 1: An Introduction to Collecting
- Cabinets of Curiosities to Museums – The History of Collecting
- Development of Museums and Contemporary Collecting Practices
Week 2: Introduction to the Art Markets
- Renaissance Patronage to Today – A History of the Market
- Primary Market, Secondary Market, Auction Market, and New Markets
Week 3: The Value of Art
- What Makes Art Valuable
- How are Market Values Established
Week 4: Validation
- Exploring the Networks of Institutions and Individuals that Shape the Market
- Galleries, Museums, Auction Houses, Art Fairs, Dealers, and Publications
Week 5: The Rise of Pop Art
- Exploring the Rise of Pop Art
- Art Consumption and Identity
Week 6: Opportunities, Challenges, and Risks
- Photography, Video, and Installation Art
- Opportunities, Challenges, and Risks in the Art Market
PhD, MA, Goldsmiths, University of London Dr. Giovanni Aloi is an art historian specializing in the history and theory of photography, representation of nature, and everyday objects in art. He has published with Columbia University Press, Phaidon, Laurence King, and Prestel and has been appointe...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.