A Master Class in Strategic Thinking for Senior Leaders

IMS

What are the topics?

IMS

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About the course

This session will give audience participants a clear look at how to think about crafting a strategy that builds a distinctive competitive advantage. The first part of the session looks at the four essential ingredients of strategy: clear mission and vision, choice of competitive strategy, economic basis of profit, and critical success factors. We then apply these ingredients to sharpen our understanding of 1) customers' needs, 2) competitors' moves, 3) attaining strategic alignment, 4) innovating for the future, and 5) preparing for disruption. A variety of individual and group exercises will encourage participants to actively use these frameworks in a way where they can actually apply their ideas in their workplaces too.

Topics

20% How well do we understand our customers, existing and future?

  • Customer need for superior offering
  • Customer need for lower priced offering
  • Customer need for risk reduction

20% Who is the competition?

  • Who is better than us?
  • Who is faster than us?
  • Who is lower-cost than us?
  • Who is smarter than us?

20% What will be our competitive strategy?

  • Cost leadership
  • Superior quality
  • Fast response
  • Repeat business

20% What is the best way to grow the business? 20% What are some game-changers that could disrupt us?

Experts

David Lei

Dr. David Lei is Associate Professor of Strategy and Entrepreneurship at the Edwin L. Cox School of Business at Southern Methodist University in Dallas, Texas. He has taught classes on competitive strategy, strategic alliances, innovation, managing in high-technology industries and organization d...

Videos and materials

A Master Class in Strategic Thinking for Senior Leaders at IMS

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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