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Available dates

Oct 25, 2019
San Francisco, California, United States
USD 1750
USD 1750 per day
Nov 16, 2019
Alexandria, Virginia, United States
USD 1750
USD 1750 per day

About the course

Objective

To clearly and deeply identify and further validate your brand and growth strategy in a fast yet rigorous manner

Overview

If you are unsure if your idea can become a true brand, if you need to see it come to shape, if you are hoping to improve how customers find you and how you drive intent, if you need to be in the right environment, with the right peers and best mentors to finally get you to the next step, then this exclusive intensive is perfect for you.

Attendees will hear from renowned L.A.-based author and brand strategist Fabian Geyrhalter and serial founder and startup whisperer Craig Zingerline in 10-minute sprints to be followed by 20-minute hands-on sessions. The proprietary back-to-back process allows for swift yet educated output, including a brand platform document and a refined, validated and executable growth marketing strategy, all in 1-day!

"We believe given true leadership, deep expertise, and our uniquely engaging 10|20 process, founders will see a clear path towards the creation of a meaningful brand and the framework for how to grow that brand within a matter of hours."

- Geyrhalter + Zingerline, Co-Founders 10|20 workshop

Format

In our proprietary 10|20 fashion: 10-minute mentor presentations and 20-minute founder workshops over the course of one exhilarating day in an intimate, creative, exclusive and hands-on environment

Schedule

Workshop kickoff

  • Brand: Positioning Statement
  • Growth Marketing: Foundations of Growth
  • Brand: Mission Statement
  • Growth Marketing: Building your growth framework
  • Brand: Core Values
  • Growth Marketing: Organic levers: referrals, SEO, content marketing

Lunch

  • Brand: Brand Philosophy
  • Growth Marketing: Paid Acquisition
  • Brand: Brand Identity Associations
  • Growth Marketing: Activation & Driving Intent
  • Brand: Target Audience Persona
  • Growth Marketing: Retention - the pillar of growth
  • Brand: Brand DNA
  • Growth Marketing: Experimentation

Who should attend

Determined Founders, including Founder/Co-Founder teams

Trust the experts

Fabian Geyrhalter

Renowned Brand Strategist and Creative Director Fabian Geyrhalter is the founder and principal of FINIEN, and a prolific author and speaker on the subject of branding. Geyrhalter is a columnist for Forbes and Inc and has been published by the likes of The Washington Post, Entrepreneur and Mashab...

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Craig Zingerline

Craig Zingerline is a 6-time founder, startup coach, advisor, and mentor. His skills live at the intersection of product management and marketing, and he’s well versed in all areas of startup growth. He’s as comfortable “bootstrapping” growth as he is running multi-million dollar monthly marketin...

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