February 25, 2025

Trends, change, strategy, bottom line – these are just some of the factors that govern and have the power to make or break today’s businesses. With an organisation counting on the decisions that you make, what you need is judgement that is calculated, intelligent and relevant. Our Advanced...

This practical one-day workshop will show you how to create an effective social media marketing plan. The morning focuses on developing your plan, and covers social media trends, the social media planning process, setting your objectives, segmentation, targeting, customer insight and content...

This course shows how plan your PPC Google Ads campaigns and optimise performance. Delegates will learn how to: Restructure PPC marketing campaigns around Audience Insights Gain Quick Wins from PPC advertising test and learn methodology How to increase efficiency in PPC management Gain...

You may be already established in foreign markets, or you may be about to expand internationally; this course will help you gain a better understanding of how to market internationally and will provide you with the latest approaches and frameworks in international marketing and the international...

Customer Journey Mapping is essential for improving customer experience. This course focuses on identifying critical touchpoints on the Pathway to Purchase. Each touchpoint represents an opportunity to deepen your engagement with the customer and improve conversion opportunities. This course will...

The Event Design and Management course explores the planning, negotiation, management, logistics, and the psychology of events. It covers how to deal with internal and external stakeholders, implement effective event delivery and establishing ROI. It will also address areas that are becoming...