January 29, 2025

Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users. This workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing and...

Marketing has become an increasingly analytical, scientific and technology-oriented profession and terms such as ‘big data’, ‘data analytics’ and ‘marketing analytics’ have risen to the fore. This new, ‘hands-on’ workshop has been developed to provide a practical, structured and comprehensive...

This half-day course will help you to understand a range of emerging digital technologies and identify which of them could add value to your marketing plan. At the end of the course, you’ll know what these technologies are and will have seen examples of companies using them today from a range of...

AI is already having an increasingly significant impact on marketing. It is already reinventing customer targeting and communications through automated content development and campaign analysis. It has the potential to do much more. In this one-day training course, we will explore current...

In this course we will explore the opportunities of programmatic advertising and the benefits for brands and consumers. We will consider the evolution of digital display advertising, the key market drivers for programmatic and the digital advertising ecosystem (e.g. Demand-Side Platforms (DSP),...

This course is designed to provide marketers with a comprehensive understanding of the ethical and legal implications of using generative AI in their marketing strategies. With the rise of available AI marketing tools, organisations will feel compelled to introduce and adopt new technology as...